We are looking for a Performance Marketing professional to manage and scale digital lead-generation campaigns for Modern Spaaces. The role will focus on campaign planning, optimization, lead quality, tracking and performance analysis across our real estate projects.

Key Responsibilities

1. Performance Marketing & Lead Generation

- Plan, execute and optimize campaigns across Meta, Google and other relevant paid channels.
- Manage project-wise budgets, targeting, creatives and campaign strategy.
- Drive lead generation with focus on CPL, lead quality and site visits.

2. Campaign Optimization

- Monitor campaign performance and optimize audiences, creatives, budgets and lead forms.
- Run A/B tests and identify opportunities to improve conversions.

3. Lead Quality & Funnel Analysis

- Track performance from leads to qualified leads, site visits and bookings.
- Work with Pre-Sales and Sales teams to understand lead quality and improve campaigns.

4. CRM & Tracking

- Ensure leads are captured correctly in the CRM with accurate source, campaign and UTM attribution.
- Coordinate on tracking, integrations and lead-flow issues.

5. Analytics & Reporting

- Track key metrics including spend, CPL,



conversion rates and project-wise performance.
- Prepare regular reports and share actionable insights with management.

6. Creative & Landing Page Coordination

- Coordinate with creative teams for ads, videos, messaging and landing pages.
- Improve lead forms and landing-page conversion performance.

7. Vendor & Platform Coordination

- Coordinate with advertising platforms, portals and technology partners as required.
- Stay updated on platform changes and new performance marketing opportunities.

Skills & Requirements

- 5+ years of relevant experience in performance marketing.
- Hands-on experience with Meta Ads and Google Ads.
- Strong understanding of lead-generation and conversion campaigns.
- Good knowledge of Google Analytics, GTM, Pixels, conversion tracking and UTM parameters.
- Solid analytical skills with the ability to interpret campaign and funnel data
- Understanding of CRM and lead-management processes.
- Experience in real estate performance marketing will be preferred.
- Strong coordination and communication skills.

📌 Digital Marketing Manager (Bengaluru)
🏢 MODERN SPAACES
📍 Bengaluru