Company Name: Uniquo

Website: https://uniquo.in/

Workdays: Monday to Saturday

Job Title: Digital Marketing Manager

Location: Mulund west, Mumbai Maharashtra

Roles & Responsibilities

1*. Digital Marketing Strategy*

- Develop and execute comprehensive digital marketing strategies aligned with business goals.
- Plan monthly and quarterly digital marketing campaigns, promotions, and brand initiatives.
- Identify target audiences, market trends, and current digital growth opportunities.
- Manage digital marketing budgets and optimize spending for maximum ROI.

2*. Social Media Management*

- Manage social media platforms including Instagram, Facebook, LinkedIn, YouTube, and X.
- Develop monthly content calendars and coordinate creative content production.
- Create and publish engaging posts, reels, videos, stories, and campaign content.
- Monitor audience engagement, comments, messages, and online reputation.
- Analyze social media performance and continuously improve content strategy.

3. Paid Advertising & Lead Generation

- Plan, launch, and optimize campaigns on Meta Ads, Google Ads, LinkedIn Ads, and other relevant platforms.
- Develop lead-generation campaigns for products, services, events, webinars, and training programs.
- Monitor CPL, CTR, CPC, conversions, ROAS, and other campaign KPIs.
- Conduct A/B testing of creatives, audiences, ad copies, and landing pages.

4*. SEO & Website Management*

- Develop and implement SEO strategies to improve organic traffic and search rankings.
- Conduct keyword research, competitor analysis, and content gap analysis.
- Optimize website pages, blogs, landing pages, meta titles, descriptions, and internal linking.




- Monitor website traffic and performance using Google Analytics, Search Console, and other tools.
- Coordinate with developers to improve website speed, UX, mobile responsiveness, and technical SEO.

5. Content Marketing

- Develop content strategies for blogs, social media, websites, newsletters, videos, and campaigns.
- Create or coordinate high-quality marketing content, including articles, captions, scripts, brochures, and promotional materials.
- Ensure consistent brand messaging across all digital channels.
- Repurpose existing content into reels, carousels, short videos, blogs, and other formats.

6*. Email & WhatsApp Marketing*

- Plan and execute email marketing campaigns and newsletters.
- Develop promotional campaigns for products, services, events, webinars, and training programs.
- Manage audience segmentation, lead nurturing, follow-ups, and campaign performance.
- Coordinate WhatsApp marketing and communication campaigns where appropriate.

7*. Brand & Online Presence*

- Maintain consistent brand identity across all digital platforms.
- Manage online brand reputation and respond appropriately to audience feedback.
- Identify opportunities for collaborations, partnerships, influencers, media coverage, and digital PR.




- Strengthen brand visibility and authority within the target industry.

8*. Analytics & Reporting*

- Track and analyze digital marketing KPIs and campaign performance.
- Prepare weekly/monthly performance reports for management.
- Identify trends, challenges, and opportunities using data-driven insights.
- Recommend improvements based on campaign and audience analytics.

9. Team & Vendor Coordination

- Coordinate with graphic designers, video editors, content writers, developers, agencies, and other vendors.
- Assign and monitor digital marketing tasks to ensure timely execution.
- Maintain campaign timelines, content calendars, and marketing deliverables.
- Work closely with sales and business development teams to improve lead quality and conversions.

10. Marketing Technology & Automation

- Manage digital marketing tools, CRM platforms, analytics tools, email platforms, and automation systems.
- Implement marketing automation for lead capture, nurturing, follow-ups, and customer engagement.
- Explore and implement AI tools and emerging technologies to improve marketing efficiency.

11. Key Performance Indicators (KPIs)

- Website traffic and organic growth
- Social media followers and engagement
- Leads generated and lead quality
- Cost per lead (CPL)
- Conversion rate
- Return on Ad Spend (ROAS)
- Email open and click-through rates
- Search engine rankings
- Brand reach and awareness
- Overall digital marketing ROI

Pay: ₹35,000.00 - ₹55,000.00 per month

Benefits

- Health insurance
- Life insurance
- Provident Fund

Work Location: In person

📌 Digital Marketing Manager (Mulund West)
🏢 Uniquo
📍 Mulund West