DIGITAL MARKETING EXECUTIVE

About Nomadists India

Nomadists India is a travel company specialising in domestic and international holidays, customised vacations, group tours, honeymoon packages, corporate travel and experiential travel.

We are looking for a creative, proactive and performance-oriented Digital Marketing Executive who can take ownership of our digital presence and help us generate quality travel enquiries and grow the Nomadists India brand.

This is a hands-on role. We are looking for someone who can plan, create, execute, analyse and improve campaigns rather than simply post content.

Key Responsibilities

1. Social Media Marketing

* Manage Instagram, Facebook and other relevant social media platforms.
- Create and execute a monthly social media content calendar.
- Develop engaging travel posts, carousels, reels, stories and promotional creatives.
- Identify trending travel content, destinations and social media formats.
- Improve engagement, reach, followers and brand visibility.
- Coordinate with the team for package information, offers, photographs and videos.
- Maintain consistent Nomadists India branding across all platforms.

1. Meta Ads & Lead Generation

* Plan, create and manage Facebook & Instagram advertising campaigns.
- Generate quality travel enquiries through Meta Ads.
- Create campaigns for domestic and international holiday packages.
- Manage audience targeting, retargeting and lookalike audiences.
- Test different creatives, audiences, offers and ad copies.
- Monitor CPL, CTR, leads, conversion rates and campaign ROI.
- Continuously optimise campaigns based on performance.
- Coordinate with the sales team to understand lead quality and conversions.

1. Content Creation

* Write engaging captions, ad copies, headlines and promotional content.
- Create content around destinations, travel tips, itineraries and experiences.
- Develop promotional content for WhatsApp, Instagram and Facebook.
- Convert travel packages into attractive marketing campaigns.
- Assist in creating scripts for Reels and short-form videos.




- Work with Canva to create professional marketing creatives.

1. Website & SEO

* Manage basic website content and landing pages.
- Conduct keyword research for travel-related searches.
- Implement basic on-page SEO.
- Create SEO-friendly destination and package content.
- Monitor website traffic and enquiries.
- Identify opportunities to improve organic traffic and conversions.
- Coordinate with the website developer when technical changes are required.

1. Google Marketing

* Manage Google Business Profile activities.
- Assist with Google Ads campaigns when required.
- Monitor Google Search performance and website traffic.
- Work with Google Analytics and Google Search Console.
- Identify high-performing keywords and destinations.

1. Email & WhatsApp Marketing

* Create promotional email campaigns.
- Manage basic email marketing activities.
- Create WhatsApp promotional campaigns in coordination with the sales team.
- Segment audiences and promote relevant travel packages.
- Track campaign responses and enquiries.

1. Marketing Analytics & Reporting

Prepare regular reports covering:
- Leads generated
- Cost per lead
- Ad spend
- Campaign performance
- Website traffic
- Social media growth
- Engagement
- Enquiries generated
- Lead quality
- Conversions
- Revenue generated from marketing campaigns The candidate should be able to look at numbers and answer:

“What worked, what didn’t work, and what should we do next?”

Required Skills

Must Have

- 1–3 years of experience in digital marketing.
- Hands-on experience with Meta Ads.
- Good knowledge of Instagram and Facebook marketing.
- Canva proficiency.




- Good content-writing skills.
- Basic understanding of SEO.
- Basic understanding of Google Analytics/Search Console.
- Ability to analyse campaign performance.
- Good English communication skills.
- Strong creative thinking.
- Ability to work independently.

Good to Have

- Travel industry experience.
- Experience with Google Ads.
- Experience with WordPress.
- Experience with MailerLite/Mailchimp or similar platforms.
- Experience with WhatsApp marketing platforms.
- Basic video editing skills.
- Knowledge of CapCut or similar video-editing tools.
- Experience with CRM systems.
- Knowledge of lead-generation funnels.
- Experience with AI tools for content creation.

You should be someone who:
- Takes initiative instead of waiting for instructions.
- Understands that marketing is about generating business, not just likes.
- Can identify new opportunities.
- Enjoys experimenting with new content and advertising ideas.
- Can work with deadlines.
- Can analyse campaign data and make decisions.
- Has a strong interest in travel and tourism.
- Is willing to learn and take responsibility.

Key Performance Indicators (KPIs)

The role will primarily be evaluated on:
- Quality of leads generated.
- Cost per qualified lead.
- Campaign ROI.
- Social media reach and engagement.
- Growth in organic traffic.
- Website enquiries.
- Content consistency and quality.
- Campaign execution.
- Improvement in marketing performance month-on-month.

Tools You May Work With
- Meta Business Suite / Ads Manager
- Instagram
- Facebook
- Canva
- Google Analytics
- Google Search Console
- Google Ads
- WordPress
- WhatsApp Marketing Platforms
- MailerLite
- Zoho Bigin CRM
- AI-powered marketing and content tools
- Canva
- Content creation
- Lead generation
- Campaign optimisation
- Digital marketing analytics

Freshers with robust practical knowledge and an impressive portfolio may also be considered.

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Digital Marketing Executive (Pune)
🏢 Nomadists India
📍 Pune