Company DescriptionDhaniti™ Fintech Solutions Private Limited is an Indian financial technology company building a payments-first, credit-enabled digital financial ecosystem designed to expand access to formal financial services.

Our flagship consumer platform, DhanitiPay, combines UPI-based digital payments with responsible credit enablement to serve individuals who are new to formal credit, including students, homemakers, young professionals, and small-ticket consumers.

Alongside DhanitiPay, GlocalPe is being developed as our B2B cross-border payments and financial infrastructure platform, enabling businesses and ecosystem partners to access technology-led solutions for international payment flows.

Built on the principles of trust, compliance, and financial inclusion, Dhaniti is creating secure, scalable and API-driven technology aligned with India's Digital Public Infrastructure (DPI), including UPI and evolving digital lending and financial services ecosystems.

At Dhaniti, we are building technology across payments, responsible credit, and financial infrastructure, with the aim of making digital financial services more accessible, transparent and useful for individuals and businesses across India and, over time, global markets.

Role DescriptionWe are looking for a creative, curious and digitally driven Digital Marketing & Social Media Intern to help build Dhaniti's digital presence, brand visibility and content ecosystem across its products and platforms.

This is a hands-on role for someone who wants to understand how a fintech brand is built from the ground up. The intern will work closely with the founding and marketing teams to research audiences, develop content ideas, create and manage digital content, support campaigns, monitor platform performance and continuously improve engagement and reach.

The role will involve working across multiple Dhaniti brands and business areas, including DhanitiPay, our consumer payments and credit platform, GlocalPe, our B2B cross-border payments platform, and the broader Dhaniti corporate brand.

The candidate will be expected to understand that each brand has a different audience, proposition, communication style and growth objective, and should contribute to developing platform-specific and audience-specific content strategies rather than applying a single generic approach.

Key ResponsibilitiesContent &

• Creative Development

- Research relevant topics, trends, customer interests and industry developments to generate high-quality content ideas.
- Develop content for LinkedIn, Instagram, Facebook, X and other relevant digital platforms.
- Assist in creating posts, carousels, short-form videos, reels, articles, campaigns and other digital content formats.
- Develop compelling captions, headlines, hooks and storytelling concepts aligned with each brand's positioning.
- Work with design and creative resources to convert ideas into visually engaging content.
- Maintain a structured content calendar and ensure timely execution.

Brand & • Social Media Management
- Support the day-to-day management of Dhaniti's digital and social media presence.




- Help build differentiated content strategies for:
- Dhaniti — corporate brand, fintech, innovation, financial inclusion and ecosystem positioning.
- DhanitiPay — consumer payments, UPI, responsible credit, financial awareness and user engagement.
- GlocalPe — B2B payments, cross-border transactions, business solutions and financial infrastructure.
- Maintain consistency in brand voice, messaging, visual identity and communication standards.
- Monitor relevant conversations, trends and opportunities across digital platforms.
- Support community engagement and timely responses where appropriate.

Digital Growth & • Performance
- Assist in developing and executing organic and paid digital campaigns.
- Monitor key performance indicators such as reach, impressions, engagement, audience growth, traffic, leads and conversions, where applicable.
- Analyse content and campaign performance and identify what is working and what needs improvement.
- Experiment with different content formats, messaging, audiences and publishing strategies.
- Support performance marketing initiatives and learn how campaign budgets are planned, executed and optimised.

Research & • Market Intelligence
- Track fintech, payments, digital lending, UPI, cross-border payments and relevant consumer trends.
- Research competitor communication, campaigns, positioning and digital strategies.
- Identify emerging content formats, platforms and audience opportunities.
- Convert research and observations into actionable content and marketing ideas.

AI & • Digital Tools
- Use AI-assisted tools responsibly for research, ideation, content development, analysis and productivity.
- Explore emerging digital marketing, content creation, analytics and automation tools.
- Maintain a balance between AI-assisted efficiency and authentic human creativity, judgement and brand voice.

Expected OutcomesDuring the internship, the successful candidate is expected to contribute to:
- Building a consistent and professional digital presence for Dhaniti and its product brands.
- Developing and maintaining structured content calendars and publishing workflows.
- Increasing the quality, consistency and relevance of digital content.
- Improving audience reach, engagement and brand visibility through data-driven content strategies.
- Supporting the development of differentiated digital strategies for Dhaniti, DhanitiPay and GlocalPe.
- Establishing basic performance dashboards and regular reporting for digital and social media activities.
- Identifying high-performing content formats and continuously improving the content mix.
- Supporting campaigns that contribute to measurable brand awareness, audience growth, traffic and business objectives.




- Building a reusable content and knowledge repository that can support Dhaniti's long-term digital marketing function.

The focus will be on meaningful growth and measurable outcomes rather than vanity metrics alone. Who Should ApplyWe are looking for someone who is:

- Creative, curious and comfortable experimenting with new ideas.
- Naturally interested in social media, digital content, brands and emerging technology.
- Able to understand an audience and think from the customer's perspective.
- Comfortable writing clear and engaging content.
- Interested in learning how content translates into reach, engagement, leads and business outcomes.
- Analytical enough to interpret basic performance data and draw meaningful conclusions.
- Comfortable using digital tools and willing to learn new platforms quickly.
- Proactive, organised and capable of working independently while collaborating with a small, fast-moving team.
- Willing to challenge ideas constructively and bring fresh perspectives.

A portfolio of social media work, content, design, video, campaigns, personal projects, college projects or other creative work will be highly valued. Qualifications

- Current undergraduate or postgraduate student, or recent graduate, in marketing, communications, business, media, design, technology or a related discipline is preferred but not mandatory.
- Strong written and verbal communication skills.
- Basic understanding of social media platforms and digital marketing concepts.
- Familiarity with tools such as Canva, Meta Business Suite, Google Analytics, spreadsheets, presentation tools or AI-assisted content tools is an advantage.
- Prior experience managing a social media page, college/community brand, personal content channel, campaign or digital project will be an advantage.
- Academic qualifications will be considered alongside creativity, practical ability, portfolio, learning agility and demonstrated initiative.

What You Will GainThis internship provides hands-on exposure to:
- Building digital brands from an early stage.
- Social media and content strategy.
- Digital marketing and performance marketing.
- Audience research and customer communication.
- Brand positioning across B2C and B2B products.
- Analytics and data-driven marketing.
- AI-assisted marketing and content workflows.
- Working within a fintech workplace where trust, compliance and responsible communication matter.
- This is an opportunity to work closely with a growing fintech team and contribute to building the digital identity and market presence of products from an early stage.

Career OpportunityThis opportunity is primarily structured as an internship for students and early-career professionals. However, candidates with relevant professional experience and a demonstrated track record in digital marketing, brand building, content, social media or growth may be considered for a full-time role based on their experience, capabilities and fit with Dhaniti's requirements.

Exceptional performance during the internship may also open opportunities for longer-term engagement or full-time employment with Dhaniti.

📌 Digital Marketing & Brand Growth Intern (Hyderabad)
🏢 Dhaniti™ Fintech Solutions Private
📍 Hyderabad