Domain: Digital Communications | Political Campaigns | Strategic Communications | Public Affairs

Location: Kerala / Delhi Employment Type: Contractual 1 year

Education: Graduate/Postgraduate in Marketing or a related field

Languages: Malayalam & English (Mandatory), Hindi (Preferred)

Travel: Willingness to travel as required

Level: Senior Manager / Lead

Role Overview

We are seeking an experienced Digital Communications & Campaign Strategy Lead with 10+ years of experience in digital marketing, strategic communications, and campaign management, along with robust exposure to political campaigns.

The role will be responsible for developing and executing digital communication strategies that support campaign objectives, strengthen public engagement, and ensure effective communication across audiences and geographies.

The ideal candidate should be capable of operating at the intersection of digital strategy, content, social media, campaign intelligence, performance marketing, team management, vendor coordination, and cross-functional campaign execution.

This is a senior leadership role that goes beyond day-to-day social media management. The individual will be expected to translate campaign objectives and insights into actionable communication strategies, lead large teams, coordinate external vendors, and collaborate across departments to support successful campaign execution.

Key Responsibilities

1. Digital Communication & Campaign Strategy

- Develop and execute end-to-end digital communication strategies for political campaigns.
- Translate campaign objectives and leadership priorities into clear communication plans.
- Create audience-focused messaging, communication pillars, content strategies, and channel plans.
- Integrate digital communication with broader campaign and field activities.
- Adapt strategies based on campaign priorities, audience response, emerging issues, and changing circumstances.

2. Political Campaign Communication

- Build an understanding of political narratives, public sentiment, audience behavior, and issue-based communication.
- Support communication around leadership, governance, achievements, public concerns, and campaign priorities.
- Develop communication approaches for different regions, constituencies, demographics, and audience segments.
- Ensure campaign messaging remains relevant to local and regional contexts.

3. Narrative & Content Strategy

- Develop narrative frameworks and content strategies aligned with campaign objectives.
- Convert complex political, policy, and organizational messages into engaging communication.

- Guide content development across

- Social Media
- Videos & Reels

- Campaign Creatives

- Infographics

- Digital Films

- Leadership Communication
- Long-form Content
- WhatsApp & Community Communication
- Ensure consistency of messaging across platforms and campaign teams.

4. Social Media & Digital Platform Strategy

- Develop platform-specific communication strategies.
- Guide teams on content formats, audience engagement, growth, and amplification.
- Track digital ecosystem trends and audience behavior.
- Monitor performance and identify opportunities to improve reach and engagement.

5. Digital Intelligence & Social Listening

- Use social listening, sentiment analysis, and digital intelligence tools to understand public conversations.
- Identify emerging narratives, risks, opportunities, and issues.




- Convert audience and research insights into actionable communication recommendations.
- Support early-warning mechanisms for emerging digital narratives.

6. Rapid Response & Campaign War Room

- Lead or support digital campaign war room operations.
- Coordinate timely communication responses to emerging issues.
- Develop rapid-response narratives, rebuttals, and communication playbooks.
- Coordinate content, creative, intelligence, research, and digital teams during high-pressure campaign situations.
- Ensure accuracy, speed, and strategic consistency in communication.

7. Performance Marketing & Digital Amplification

- Collaborate with performance marketing teams on paid campaigns.
- Develop audience segmentation and targeting strategies.

- Track metrics such as

- Reach

- Impressions

- Engagement

- CTR

- Video Consumption

- Cost Efficiency
- Identify optimization opportunities based on campaign performance.
- Coordinate with vendors and teams to maximize campaign amplification.

8. Audience Segmentation & Regional Communication

- Build differentiated communication strategies for diverse audience groups.
- Tailor messaging based on demographic, geographic, behavioral, and issue-based insights.
- Work with research and analytics teams to translate audience insights into communication strategies.
- Ensure localization of campaign messaging across regions.

9. Team & Vendor Management

- Lead multidisciplinary campaign teams.
- Establish priorities, workflows, responsibilities, and expectations.
- Manage agencies, vendors, consultants, technology partners, and service providers.
- Evaluate vendor performance and ensure timely delivery.
- Coordinate multiple teams and vendors during campaign periods.

10. Cross-Functional Campaign Support

- Collaborate with research, field operations, creative, content, media, technology, and analytics teams.
- Provide communication support across departments.
- Incorporate insights from multiple functions into communication planning.
- Identify gaps and drive effective coordination.
- Support leadership with strategic recommendations.

11. Campaign Analytics & Measurement

- Define digital communication KPIs.
- Monitor campaign performance and audience response.

- Track
- Reach & Engagement

- Audience Growth

- Content Performance

- Share of Voice

- Sentiment

- Digital Amplification
- Influencer & Community Impact

- Paid Campaign Performance
- Convert campaign data into actionable recommendations for leadership.

12. Leadership & Stakeholder Management

- Work closely with campaign leadership and key stakeholders.
- Present communication strategies, insights, and performance reports.
- Manage stakeholder expectations across functions.
- Provide strategic guidance while remaining execution-oriented.
- Operate effectively in dynamic, high-pressure environments.

Required Qualifications & Experience

- 10+ years of relevant experience in:

- Digital Marketing

- Digital Communications





- Strategic Communications

- Political Campaigns

- Public Affairs

- Media or related domains
- Mandatory experience in political campaigns.
- Experience managing large teams and campaign functions.
- Experience managing agencies, vendors, and external partners.
- Strong cross-functional coordination skills.
- Strong understanding of the Indian digital and political communication landscape.
- Graduate/Postgraduate degree in Marketing or a related field.
- Excellent strategic, communication, coordination, and execution skills.
- Fluency in Malayalam and English is mandatory.
- Willingness to travel extensively based on campaign requirements.

Preferred Qualifications

- Working proficiency in Hindi.
- Experience managing large-scale electoral or political campaigns.
- Experience in Kerala-focused political communication.
- Background in public affairs, government communication, advocacy, reputation management, or leadership communication.
- Experience with social listening, sentiment analysis, campaign analytics, and digital intelligence.
- Experience managing influencer and community ecosystems.
- Exposure to AI-enabled communication and intelligence tools.
- Experience operating within campaign war rooms.

Core Skills & Competencies

Must Have

- Political Campaign Strategy
- Digital Marketing & Communications
- Campaign Strategy & Execution
- Narrative & Messaging
- Social Media Strategy
- Content Strategy
- Team Leadership & People Management
- Vendor & Agency Management
- Cross-Functional Coordination
- Stakeholder Management
- Digital Intelligence & Social Listening
- Campaign Analytics
- Performance Marketing
- Audience Segmentation
- Rapid Response Communication

Strong Advantage

- Electoral Campaign Experience
- Regional Political Communication
- Malayalam Content & Communication
- Data-Driven Campaign Strategy
- Influencer & Community Ecosystems
- Government/Public Affairs Communication
- Crisis & Issue Communication
- AI-Enabled Digital Intelligence
- Multilingual Campaign Management

Key Performance Expectations Success in this role will be measured by the ability to:

- Develop and execute effective digital communication strategies.
- Build and manage high-performing teams.
- Manage agencies, vendors, and external partners effectively.
- Ensure strong cross-functional collaboration.
- Translate research and audience insights into actionable communication.
- Respond effectively to emerging issues and narratives.
- Improve digital reach, engagement, amplification, and campaign effectiveness.
- Provide leadership with actionable, data-backed recommendations.
- Maintain execution quality and strategic consistency in high-pressure environments.

Ideal Candidate We are looking for someone who is:

- Strategic enough to define the narrative.
- Digital enough to understand platforms and audiences.
- Creative enough to translate strategy into communication.
- Analytical enough to measure impact.
- Operational enough to manage large teams and vendors.
- Agile enough to thrive in fast-moving campaign environments.
- Senior enough to work directly with campaign leadership.

The ideal candidate should think beyond: What should we post?

And be able to answer:

What should we communicate To whom Why Through which channel At what moment With what narrative How should it be executed And how will we measure its impact

📌 Digital Communications & Campaign StrategyLead (Kochi)
🏢 N Sight Consulting Group
📍 Kochi