Sales Engineer Diesel Generator (DG) Sales

Company: Teknologikol Marketing Pvt. Ltd. (A Technocon Group Company)

Employment Type: Full-Time

Department: Sales & Business Development Power Solutions / DG Sales

Experience Required: 5 to 8 Years

Open Positions: 10 to 12

Location: Kolkata / West Bengal / As per Business Requirement

Salary: Open for Discussion

About Technocon Group of Entities

Technocon Group is a diversified and rapidly expanding organization with operations across multiple industries, including Engineering Services, Logistics, Energy, Analytics, Automation, Facility Management, and Metal Fabrication.

At Technocon, we are driven by our mission to "Power Progress Across Industries." Through our various business units, we deliver high-quality solutions with a focus on innovation, operational excellence, safety, and customer satisfaction.

Our Group Companies

- Technocon Services EPC Services, Shutdown/Turnaround Projects, Manpower Deployment & Industrial Solutions
- Teknologikol Logistics Pvt. Ltd. Freight Forwarding, Supply Chain Management & Warehousing
- Technoconstant Energy Pvt. Ltd. Renewable Energy Solutions & Power Projects
- Teknomoto Automart Pvt. Ltd. Automobiles, Spare Parts Supply & Distribution
- Teknometal Works Pvt. Ltd. Fabrication, Machining & Customized Metal Engineering
- Teknoelectrikol Managed Services Pvt. Ltd. Facility Management, Electrical Services & Operations Support

• Teknowledge Analytic Services Pvt. Ltd. Data Analytics, Business Intelligence & Digital Transformation

These diverse business verticals reflect our commitment to creating a dynamic, growth-oriented setting for professionals seeking long-term career opportunities.

Position Overview

Teknologikol Marketing Pvt. Ltd. is looking for energetic and technically sound Sales Engineers Diesel Generator (DG) Sales to drive sales growth and business expansion in the power solutions segment.

The ideal candidate should possess strong technical knowledge of Diesel Generators, power backup solutions, and industrial equipment, coupled with proven experience in B2B sales, customer acquisition, and business development.

Candidates with experience in reputed DG manufacturers, dealers, distributors,



or power solution companies will be preferred.

Key Responsibilities

- Generate business opportunities for Diesel Generator (DG) sets across industrial, commercial, infrastructure, healthcare, and institutional sectors.
- Identify and develop new customers, dealers, contractors, consultants, and project accounts.
- Understand customer power requirements and recommend suitable DG solutions.
- Prepare techno-commercial proposals, quotations, and tender submissions.
- Conduct product presentations and technical discussions with clients.
- Coordinate with technical, operations, and service teams for project execution.
- Develop and maintain strong relationships with consultants, EPC contractors, and key decision-makers.
- Achieve monthly, quarterly, and annual sales targets.
- Monitor market trends, competitor activities, and customer requirements.
- Support customers during installation, commissioning, and post-sales activities.
- Maintain accurate sales pipeline, CRM records, and MIS reports.
- Participate in exhibitions, industry events, and promotional activities.

Required Technical Knowledge: Candidates should have hands-on knowledge of:
- Diesel Generator Sets (DG Sets)
- Power Backup Systems
- Generator Ratings & Load Calculations
- AMF Panels & Synchronization Panels
- Electrical Distribution Systems
- Power Quality & Energy Solutions
- Industrial Electrical Equipment
- Fuel Consumption & DG Efficiency Calculations
- CPCB Emission Norms and DG Compliance Requirements
- Tendering and Technical Documentation

Required Skills & Competencies
- Technical Sales & Solution Selling
- Business Development
- B2B Sales
- Industrial Product Sales
- DG Set Sales & Application Knowledge
- Key Account Management
- Dealer & Channel Partner Development
- Tendering & Contract Management
- Negotiation & Commercial Discussions




- Relationship Management
- Market Research & Competitor Analysis
- Customer Acquisition & Retention
- Sales Forecasting & Pipeline Management
- Presentation & Communication Skills
- CRM Software & MS Office Proficiency
- Problem Solving & Analytical Thinking

Educational Qualification

Mandatory

- Diploma / B.Tech / B.E. in:

- Electrical Engineering
- Electrical & Electronics Engineering

- Mechanical Engineering

- Power Engineering

- Industrial Engineering

Preferred
- MBA in Marketing / Sales Management (Added Advantage)

Experience Requirements
- 5–8 years of experience in Diesel Generator (DG) Sales, Industrial Equipment Sales, Power Solutions Sales, or Electrical Product Sales.
- Experience with reputed organizations such as:

- Cummins

- Kirloskar Oil Engines (KOEL)

- Mahindra Powerol

- Ashok Leyland DG

- Caterpillar (CAT)

- Sterling Generators

- Jakson Group

- Sudhir Power

- Greaves Power
- Other leading DG manufacturers, dealers, or channel partners

Preferred Candidate Profile
- Proven track record of achieving sales targets.
- Strong understanding of DG applications across industrial and commercial sectors.
- Existing network among contractors, consultants, industries, and institutional buyers.
- Ability to handle techno-commercial discussions independently.
- Strong communication and presentation skills.
- Willingness to travel extensively for customer meetings and business development.
- Self-motivated, target-driven, and customer-focused professional.

Why Join Us?
- Opportunity to work with a rapidly growing and diversified business group.
- Exposure to large industrial and infrastructure projects.
- Strong career growth opportunities.
- Performance-driven work culture.
- Competitive compensation package (Open for Discussion).
- Opportunity to contribute to the growth of the power solutions business vertical.

Immediate / Hot Vacancy - Drop your CV : [email protected] We are looking to hire 10–12 Sales Engineers immediately. Candidates with relevant Diesel Generator (DG) sales experience are encouraged to apply at the earliest.

📌 DG Sales Engineer (Kolkata)
🏢 Technocon
📍 Kolkata