Company Description Abdos Life Sciences, founded in 2009, is a leading Indian manufacturer of premium lab consumables serving research, diagnostics, and biopharma laboratories worldwide. Operating from a state-of-the-art facility in Roorkee, Uttarakhand, the company maintains rigorous quality and regulatory standards, including ISO 9001:2015, ISO 13485:2016, and CE-IVD certifications.

Its portfolio spans centrifuge ware, cryo storage solutions, liquid handling systems, PCR consumables, cell culture products, microbiology tools, and general labware. With over 400 products distributed across more than 65 countries, Abdos Life Sciences focuses on precision, reliability, innovation, and sustainability. As part of the Abdos Group (est. 1967), the company leverages decades of manufacturing expertise to support breakthrough research and dependable scientific outcomes.

Position Summary

We are seeking a strategic and technically proficient Marketing Manager to drive our marketing initiatives across multiple channels and markets. This role requires a unique blend of technical expertise, digital marketing acumen, strategic thinking, and strong experience in the Labware Industry to support our aggressive growth targets in both domestic and international markets.

Key Responsibilities

- Digital Marketing & Social Media Management

- Design and execute multi-channel campaign strategy across digital media platforms to drive brand awareness, lead generation and engagement.

- Develop and manage content calendars aligned with product launches, events, campaigns and team priorities

- Track performance metrics and continuously optimize campaigns for ROI

2.

Website & CRM

- Maintain website hygiene and regular content updating

- Coordinate with agency to oversee SEO/ AI Search Optimization

- Ensure website acts as a high-conversion lead generation engine

- Manage and optimize custom CRM system to ensure effective lead tracking, segmentation, and nurturing





- Drive CRM adoption across sales teams through structured processes and reporting

- Generate actionable insights from CRM data to support sales and marketing decisions

3.

Vendor & Agency Management

- Act as the primary point of contact for marketing agencies, digital partners, and vendors

- Ensure timely execution of deliverables with high quality standards

4.

Events/Exhibitions/Roadshows

- Lead end-to-end planning and execution of exhibitions, trade shows, and roadshows (domestic & international)

- Own brand representation, booth design, and on-ground marketing activities

- Ensure robust lead capture and post-event follow-up mechanisms

5.

Email Marketing & Campaign Execution

- Design and execute targeted email marketing campaigns for lead nurturing and customer engagement

- Monitor campaign performance (open rates, CTR, conversions) and optimize accordingly

6.

Content, Webinars & Product Marketi n g Coordination

- Collaborate closely with product and design teams to develop high-quality content including blogs, webinars, case studies, and brochures

- Translate technical product features into compelling marketing narratives

- Develop other required sales enablement material as per requirement.

7.

Market Research & Insights

- Conduct ongoing market research to track industry trends, competitor activity, and customer needs

- Identify new market opportunities and growth segments

Key Requirements

- Master’s degree / MBA
- 3–6 years of experience in marketing, preferably in B2B, life sciences, or plastic labware industry
- Strong understanding of digital marketing, CRM systems, and analytics tools
- Experience managing agencies, vendors, and cross-functional teams
- Excellent communication, project management, and execution capabilities
- Data-driven mindset with the ability to translate insights into actionable strategies

- - Experience with Gen AI tools, Wordpress, and C-Panel
- Interested Candidates, please share your updated CV at [email protected]

📌 Deputy Manager Marketing (New Delhi)
🏢 Abdos Life Sciences
📍 New Delhi