Job Purpose Digital Product Lead is primarily responsible for strategic product planning, defining, delivering, and continuously innovating Internet based consumer products, delivery systems, platforms and services. Product lead would strive to create world-class products that are marketable and be instrumental in getting the same implemented.

Job Context & Major Challenges Job Context:Job Challenges:

Key Challenges for the Role

Multitasking and Time Management – The tallest ask of this role is to ensure that multiple priorities are managed ongoing and that the role holders in the team are serviced continuously. S/He is expected help the team leaders in ensuring smooth coordination with both internal teams and external vendors and agencies.

Internal coordination – As product marketing requires the entire organization to synchronize, the incumbent must live by the values of ‘seamlessness and speed’ in his internal coordination such that BSLI can execute its product marketing plans smoothly.

Key Result Areas KRA (Accountabilities) (Max 1325 Characters) Supporting Actions (Max 1325 Characters) KRA1 Product development (Scoping and Requirement) Understanding customer needs and consumer behaviour through research, customer feedback analysis, click stream analysis and analytics data.

Knowing each and every product guideline & ensuring the correct implementation.

Know what is currently working in the market; know your competition products, Review similar products across industry.

Innovating and delivering products that differentiate us from competition.



This will include new products as well as enhancements to existing products.

Scoping / Creating the product UI, product note, use cases, test cases, MIS required etc. Scoping the product requirement to accurate details and clearly identifying dependencies / risks for the product. Highlighting the same before the development starts.

Documenting detailed product notes, BRDs, PRDs and sharing / briefing technical teams, in an appropriate documented format.

KRA2 Product Rollout / Go-Live Management Communicating timelines to peers, internal and external on the product requirements, delivery and go live dates

Ensuring Unit testing.

Ensuring that the required marketing campaigns and other significant data is captured by the product before going live.

Perform content quality checks.

Perform A/B testing to optimize conversion rates.

Ensuring required MIS reports are ready.

UAT & Signoff

Ensuring the product is tested and testing sheet is signed off by respective technical PM, Operational PM

As a consumer of the product, give UAT testing clearance.

Testing Quality & Review product in terms of user experience.

KRA3 Daily reporting Build and Manage Daily reporting tools on key Product Metrics

Highlight / Lowlight of the day

Continuous monitoring of Product and its behaviour through the tools like Google Analytics, internal MIS’s, Crazyegg etc

Proactively come up with suggestions improvements in the products based on data.

Constantly improve the conversion metrics on each page of the website.

📌 DCM-Growth and PMO (Maharashtra)
🏢 Aditya Birla Capital
📍 Maharashtra