Job Title: Customer Relationship Management (CRM) Manager / Specialist Job Overview: We are seeking an experienced and analytical CRM Specialist to oversee our customer relationship management strategy. In this role, you will design, implement, and optimize data-driven CRM campaigns, manage customer lifecycle workflows, and leverage data analytics to increase retention, improve customer lifetime value (LTV), and minimize churn.

Key Responsibilities Campaign Strategy &

- Execution: Design and execute end-to-end multi-channel CRM campaigns across Email, SMS, Push Notifications, and In-App Messaging. Customer Lifecycle Management: Map customer journeys to create targeted onboarding, engagement, cross-sell/upsell, and win-back automation workflows. Database Segmentation &
- Hygiene: Segment customer databases based on demographics, behavioral data, purchase history, and RFM (Recency, Frequency, Monetary) metrics. Analytics &
- Performance Tracking: Monitor and report on CRM KPIs (e.g., Open/Click rates, Conversion rates, Retention rate, Churn rate, LTV). A/B Testing &
- Optimization: Conduct continuous testing on subject lines, messaging, timing, creative assets, and landing pages to optimize conversion paths. Cross-Functional Collaboration: Partner closely with Marketing, Product, Sales,



and Customer Support teams to ensure unified messaging and platform integration.

Qualifications &

Requirements Experience: 3+ years of hands-on experience in CRM, Lifecycle Marketing, or Marketing Automation. Platform Expertise: Proficiency with major CRM platforms such as Salesforce, HubSpot, Zoho, Braze, Klaviyo, or ActiveCampaign. Technical Skills: Solid understanding of database structures, basic HTML/CSS for email templates, and proficiency in SQL or data analytics tools (Google Analytics, Looker, Excel). Analytical Mindset: Proven ability to translate complex customer data into actionable marketing strategies. Communication: Excellent copywriting and visual communication skills adapted for lifecycle messaging. Key Metrics / Performance Indicators (KPIs) Customer Acquisition Cost (CAC) vs.

Lifetime

Value (LTV) Churn Rate &

- Retention Rate Campaign Engagement (OR, CTR, Conversion Rate) * Revenue generated from automated flows vs. one-time campaigns Are you looking to tailor this for a specific industry (e.g., B2B, E-commerce, SaaS) or seniority level (e.g., Executive, Manager, Lead)?

Pay: ₹16,000.00 - ₹22,000.00 per month

Benefits

- Flexible schedule
- Food provided
- Health insurance

Work Location: In person

📌 CRM (Raipur)
🏢 We iconic private
📍 Raipur