Key Responsibilities

- Prepare, monitor, and present the

CP Dashboard to senior management.

- Analyze and update

Channel Partner (CP) norms based on business performance and approved business requirements.

- Perform

BEAT Plan analysis using the latest three months (L3M) sales data and recommend beat optimization.

- Manage and maintain the

Sales Force Automation (SFA) Master with high accuracy.

- Process and monitor

CP-wise primary scheme article reimbursements

.

- Ensure timely implementation and communication of norm updates across all Channel Partners.

- Analyze scheme article requirements based on replenishment trends and sales projections to support procurement planning.

- Prepare and circulate

BE-wise Secondary Target vs. Achievement reports across all zones for Sales Coordinators, Territory Managers, and senior leadership.

- Prepare and circulate

BE-wise Focus Product Target vs. Achievement reports across all zones.

- Calculate and validate

Corporate Orders accurately within defined timelines.

- Generate

L3M No Billing Outlet Reports

, identify inactive outlets,



and recommend corrective actions, including beat restructuring or Territory Manager intervention.

- Monitor

Zone-wise and BE-wise outlet counts

, highlighting territories with fewer than 250 active outlets.

- Ensure timely party mapping with the respective Distributor whenever a Distributor is marked inactive and monitor completion on a daily basis.

- Prepare and analyze recent party addition reports

(excluding replacement parties) to evaluate focus market performance.

- Ensure data integrity, timely reporting, and continuous process improvements across all sales operational activities.

- Lead and mentor the CRM/Sales Operations team while driving productivity, accountability, and performance.

- Collaborate effectively with Sales, Commercial, Finance, Supply Chain, and IT teams to improve business processes and operational efficiency.

Experience

- 8–10 years of relevant experience in CRM, Sales Operations, Commercial Operations, MIS, or Sales Analytics.

📌 CRM (Kolkata)
🏢 Linc
📍 Kolkata