SEVORA is looking for a CRM & Clienteling Executive to manage customer communication, lifecycle marketing and personalised customer selling.
The role combines CRM, WhatsApp, Push Notifications, Email, SMS and direct customer follow-up to increase conversion, repeat purchases and customer lifetime value.
Key Responsibilities
- Manage SEVORA's customer lifecycle from first interaction to repeat purchase.
- Plan and execute Push Notification, Email, SMS and WhatsApp campaigns.
- Manage abandoned cart and abandoned Try At Home follow-ups.
- Identify high-intent customers and personally follow up through calls and WhatsApp.
- Understand customer preferences, purchase history and requirements.
- Recommend relevant products and collections.
- Cross-sell and upsell complementary products.
- Reactivate inactive and dormant customers.
- Build personalised campaigns for high-value and VIP customers.
- Develop occasion-based campaigns around Puja, weddings, parties, birthdays, travel and other events.
- Coordinate with Fashion Stylists for high-value customers.
- Maintain accurate customer profiles and preferences in CRM.
- Monitor campaign performance and customer behaviour.
- Test different messaging, offers and customer journeys.
- Identify opportunities to increase repeat purchase and customer LTV.
- Work closely with Sales, Marketing, Styling and Growth teams.