About Us:

We’re Primetrace Technologies [ https://primetrace.co m] , a Sequoia and Tiger Global-backed company ($25M+ raised), and the team behind:

? Crafto – 150M+ downloads- https://crafto.app/

? Kutumb – 100M+ downloads- https://kutumbapp.com/

Job Location: Bangalore (work from office)

Creative Strategist Hindi Performance Ads

Product: Crafto

Location: Bangalore (Work from Office)

Experience: 2–5 years

Job Summary

We’re looking for a Creative Strategist with strong Hindi scriptwriting experience to create performance ads for Crafto’s Tier 3 audience.

Your core responsibility will be writing high-converting Hindi scripts for 30-second UGC-style video ads focused on app installs. You’ll work directly with video editors, track your creatives on performance dashboards, and use CAC and other metrics to improve and scale winning ideas.

This is a 100% performance advertising role .

Robust Hindi scriptwriting skills are mandatory .

What You’ll Do

Campaign Ownership & Performance (20%)

1. Plan, execute, and optimize campaigns across Meta (Facebook/Instagram) and YouTube Ads
2. Optimize for CPI, CPP, retention, and ROAS
3. Run A/B tests across creatives, targeting, and messaging
4.



Turn data into insights and scale winning campaigns
5. Stay updated with platform trends and ad formats

Creative Strategy & Hindi Content (80%)

1. Write high-converting Hindi scripts for YouTube and Instagram Ads
2. Create multiple hooks, angles, and concepts for testing
3. Collaborate on Reels, Shorts, and video ads
4. Use data to iterate creatives quickly
5. Leverage regional trends and audience behavior
6. Scale winning creatives through variations

What We’re Looking For

- 2–5 years in performance marketing / growth
- Experience with Meta Ads and/or YouTube Ads
- Strong analytical thinking + decision-making
- Excellent Hindi writing and storytelling
- Clear understanding of what makes ads convert
- Experience with A/B testing and iteration
- Ownership and ability to move fast

Bonus Points

- Experience in mobile app growth or D2C
- Familiarity with Reels, Shorts, UGC ads
- Basic understanding of editing/design workflows
- Experience combining data + creative strategy

Why This Role is Different

Most roles split performance and creative. This one doesn’t.

Here, your scripts drive metrics — and your metrics refine your scripts.

📌 Creative Strategist - Performance Marketing (Bengaluru)
🏢 Primetrace
📍 Bengaluru