About the Role

We are looking for a Creative Campaign Strategist to develop and execute integrated marketing campaigns across Netcore’s global SaaS marketing ecosystem.

This role combines campaign strategy, creative thinking, copywriting, messaging, paid campaign execution, and performance orientation. You will translate complex SaaS products, customer challenges, and business objectives into compelling campaigns and narratives that engage audiences and contribute to measurable marketing outcomes.

You will work closely with Product Marketing, Growth, Design, Sales, and other cross-functional teams to conceptualise campaigns, develop messaging and copy, execute across organic and paid channels, and optimise performance.

Requirements

- 3-6 years of relevant experience in campaign strategy, copywriting, content marketing, integrated marketing, growth marketing, performance marketing, or a related role.
- Hands-on experience planning or executing paid digital campaigns across platforms such as LinkedIn Ads, Google Ads, Meta Ads, etc.
- Strong ability to conceptualise and execute integrated, multi-channel campaigns across organic and paid channels.
- Proven experience creating conversion-focused copy and campaign messaging for digital marketing channels.
- Good understanding of B2B SaaS marketing funnels, paid acquisition, lead generation, conversion, and pipeline impact .
- Ability to simplify complex SaaS, technology, and product concepts into clear, compelling narratives.
- Experience working cross-functionally with Product Marketing, Growth, Design, Sales, and other stakeholders.
- Working knowledge of A/B testing, CRO, campaign analytics, paid media metrics, and data-driven optimisation .
- Solid communication, project management, and stakeholder management skills.
- A strong portfolio demonstrating creative thinking, campaign execution, paid campaign exposure, and measurable outcomes .

Key Responsibilities 1. Campaign Strategy & Execution

- Conceptualise and execute integrated campaigns across product, brand, demand generation, and growth initiatives.
- Develop campaign concepts, messaging frameworks, creative directions, audience strategies, and channel plans.
- Translate business objectives, product launches, and industry use cases into compelling campaign narratives.
- Execute campaigns across multiple markets, channels, and audience segments.
- Collaborate with Product Marketing, Growth, Design, Sales, and other stakeholders to deliver campaigns end-to-end.

2. Paid Campaigns & Performance Marketing

- Plan, launch, and optimise paid campaigns across LinkedIn Ads,



Google Ads, Meta Ads, and other relevant digital platforms .
- Develop campaign messaging, ad copy, creative briefs, audience targeting, and campaign structures aligned to business and funnel objectives.
- Partner with Growth/Performance Marketing teams to drive lead generation, engagement, conversions, and pipeline through paid channels.
- Monitor paid campaign performance and identify opportunities to improve CTR, CPC, CPL, conversion rates, and overall campaign ROI .
- Support A/B testing across ad copy, messaging, creative, audiences, landing pages, and campaign formats.
- Use campaign data and audience insights to continuously improve paid and integrated campaign performance.

3. Copywriting & Conversion

- Write compelling, conversion-focused copy for paid ads, landing pages, emails, websites, webinars, events, and other marketing channels.
- Develop messaging that supports engagement, lead generation, conversions, and pipeline.
- Simplify complex SaaS, technology, and product concepts into clear and compelling communication.
- Adapt messaging and copy based on audience, campaign objective, channel, and funnel stage.
- Work with Design and Growth teams to develop high-performing creative assets.

4. Messaging & GTM

- Develop messaging for product launches, features, industry use cases, and GTM campaigns.
- Build differentiated value propositions and narratives for B2B and enterprise audiences.
- Maintain consistency in messaging and brand voice across channels and markets.
- Contribute to positioning Netcore’s products and capabilities in a clear and differentiated manner.

5. Performance & Optimisation

- Monitor campaign performance using engagement, conversion, funnel, and pipeline metrics.
- Analyse performance across paid and organic channels to identify optimisation opportunities.
- Partner with Growth and Performance Marketing teams on A/B testing of messaging, copy, creative concepts, audiences, and landing pages.
- Use audience insights and campaign data to continuously optimise messaging, campaigns, and creative effectiveness.

Good to Have

- Experience in Martech, customer engagement, marketing automation, personalisation, or SaaS.




- Exposure to lifecycle marketing, demand generation, ABM, or performance marketing.
- Experience working with global markets and enterprise audiences.
- Experience developing messaging for product launches and GTM initiatives.
- Familiarity with AI-led marketing, customer engagement, or personalisation platforms.
- Experience working with LinkedIn Campaign Manager, Google Ads, Meta Ads Manager , or similar advertising platforms.

What Success Looks Like

- Campaigns that drive measurable engagement, conversions, and pipeline impact.
- Paid campaigns that deliver efficient lead generation and continuously improve through testing and optimisation.
- Clear and differentiated messaging across products, audiences, and markets.
- Strong campaign concepts that connect creative storytelling with business objectives.
- Continuous improvement in campaign performance through data, experimentation, and optimisation.
- Consistent and compelling brand voice across Netcore’s global marketing ecosystem.

Why This Role?

- Work at the intersection of brand, product, growth, performance, and revenue .
- Turn complex SaaS and AI products into compelling market-facing narratives.
- Work closely with Sales and Marketing teams across global markets.
- Build campaigns that go beyond impressions and contribute directly to business growth.
- Get significant ownership, autonomy, and opportunities to grow in a fast-paced, AI-first technology company.

Why Join Netcore? You'll help shape how leading global brands engage with their customers through creative, data-driven, and high-impact marketing campaigns . Work alongside a high-performing team that values experimentation, continuous learning, and customer-centricity , while turning ideas into campaigns that drive meaningful business outcomes.

Global Recognitions

- Leader in Commerce Search and Product Discovery in The Forrester Wave 2023
- The only Forrester-rated global vendor in Product Discovery, Cross Channel Marketing Hubs and Email.
- Leader in Marketing Platforms in G2’s Winter 2024 Grid
- Top 20 global Google Cloud Partner
- Appraised at Level 3 of ISACA’s CMMI® by Equalitas Certifications Limited
- Great Place to Work® for six consecutive years in India

Know More About Us

- Company Overview : Netcore - AI-Powered Customer Engagement Platform
- Our Growth Story: *The Proficorn Playbook – How Netcore Built a $100M+ ARR Business Without VC Funding *
- Explore our culture and employee experiences : Life at Netcore

~ Netcore is an equal opportunity employer

📌 Creative Campaign Strategist (Bengaluru)
🏢 Netcore
📍 Bengaluru