Job Overview

At Alpino, we believe healthy food should never be boring — and neither should the content around it.

We’re looking for a creative and culture-aware Copywriter who can turn ideas, products, trends, and everyday moments into words that people want to read, share, and remember. From catchy social media captions and witty campaign ideas to engaging product stories and scroll-stopping ad copy, you’ll help shape how Alpino communicates with its audience.

If you enjoy playing with words, understanding what makes people tick, and turning simple ideas into powerful communication, this role is for you.

Key Responsibilities

- Create engaging and creative copy for social media, campaigns, advertisements, websites, product pages, emails, and other marketing platforms.
- Develop catchy captions, campaign ideas, taglines, hooks, scripts, and brand communication.
- Write content that makes healthy snacking feel exciting, relatable, and aspirational.
- Work closely with the marketing, social media, influencer, design, and content teams to bring campaigns to life.
- Create different types of copy — from fun and witty social media content to compelling ad copy and informative product communication.
- Understand social media trends, internet culture, consumer behaviour, and what makes content relatable and shareable.




- Adapt the brand tone across different platforms while keeping Alpino’s voice consistent.
- Research products, audiences, trends, and competitors to develop relevant and impactful communication.
- Edit and proofread content to ensure clarity, accuracy, and consistency.
- Contribute creative ideas during campaign brainstorming and content planning sessions.

Requirements
- 2–4 years of experience in copywriting, content writing, advertising, or a similar role.
- Excellent command of English with a strong sense of grammar, vocabulary, and storytelling.
- A creative mind with the ability to write in different tones and styles.
- Robust understanding of social media content, trends, and digital communication.
- Ability to write catchy, concise, and engaging copy.
- Strong attention to detail and the ability to meet deadlines.
- A portfolio showcasing creative writing, campaign copy, social media content, or other relevant work.

Preferred Qualifications
- Experience working with FMCG, D2C, food, health, wellness, or lifestyle brands.
- Understanding of Gen Z and millennial audiences.
- Experience writing scripts for reels, video content, and digital campaigns.
- Knowledge of SEO and digital marketing is an added advantage.
- Passion for food, health, wellness, and creative storytelling.

📌 Copywriter (Surat; 2-4 years exp)
🏢 Alpino Health Foods
📍 Surat