Company Description Mingrow™ is an AI-powered Business Operating System designed to replace the operational chaos many Indian SMBs face when using disconnected tools and spreadsheets. Built specifically for businesses with 5–100 team members, Mingrow unifies CRM, HR, finance, invoicing, marketing automation, inventory, projects, and customer support into a single integrated platform.

The system is AI-native, learning how each business operates to automate workflows, surface cross-functional insights, and support data-driven decisions without requiring a dedicated data team. Founded by Tanweer Sidd after experiencing the challenges of scaling a business with fragmented tools, Mingrow is now a DPIIT-recognized Startup India company, a Meta Business Partner, and a Google Partner, headquartered in Lucknow. The platform offers real-time dashboards, mobile access, and AI automation across all modules to help teams work smarter and grow faster.

Role Description The Content Specialist at Mingrow™ is a full-time, on-site role based in Lucknow, responsible for shaping clear, compelling narratives about the platform and its impact on SMBs. This role involves planning and creating web content for pages, blogs, FAQs, and product descriptions, aligned with the brand voice and marketing objectives.

The Content

Specialist will collaborate with product, marketing,



and sales teams to translate complex AI and business operations concepts into accessible, user-focused content. Day-to-day tasks include maintaining content across digital channels, optimizing content for readability and engagement, and updating existing assets to reflect new features and customer stories. The role also includes managing content calendars, supporting campaign messaging, and ensuring consistent, inclusive, and accurate communication across all touchpoints.

Qualifications

- Strong written Communication skills, with the ability to explain technical concepts clearly and concisely.
- Proficiency in Web Content Writing and Writing for websites, blogs, and digital assets.
- Experience with Content Strategy, including planning, structuring, and prioritizing content across channels.
- Knowledge of Content Management practices and tools for updating, organizing, and maintaining digital content.
- Ability to collaborate cross-functionally with product, marketing, design, and sales teams.
- Familiarity with SaaS, AI, or business software domains is an advantage.
- Attention to detail, strong research skills, and commitment to inclusive, non-discriminatory language.
- Bachelor’s degree in communications, marketing, journalism, or a related field, or equivalent practical experience.
- Comfort working in a rapid-paced startup environment and adapting to evolving priorities.

📌 Content Specialist (Lucknow)
🏢 Mingrow™
📍 Lucknow