You'll own how That Works shows up in public, and then you'll learn to run that same machine for our clients. We build content systems, not just content. By the end of this internship you'll know how to do both: write things worth reading, and build the engine that publishes them consistently without anyone burning out.

We know what we need from you, but it's also important that you know what you want from us. You'll have a genuine say in where you go deep, what you own, and how your role develops. The best version of this internship is one you help define.

YOU'LL WORK ON

- Writing and editing: LinkedIn posts, thought leadership pieces, long-form breakdowns. Drafting from scratch, and editing AI-assisted drafts to give them the hooks, texture, and point of view that only a human touch brings. There's no editing SOP yet. You'll help write it, and it becomes part of how we deliver for every client after you.
- Running the content engine: We build automated content workflows for ourselves and for clients: pipelines that turn ideas into drafts, images, and carousels. You'll operate these systems. Feeding them, quality-checking what comes out, scheduling, repurposing one strong idea into five formats. You don't need to know how to build automations; you need to become excellent at running them.
- Content calendars and consistency: Planning what goes out, where, and when, for us and eventually for clients. Keeping the calendar honest. Noticing when we've gone quiet and fixing it.
- Community and distribution: Helping us show up consistently across LinkedIn, Reddit, and our site. Everywhere our people are. Watching what lands, tracking engagement, and feeding what you learn back into what we make next.
- Client content work: As you get good, you'll pick up real client content: drafting for founder voices that aren't ours, adapting to different brand guidelines, and seeing your work published under real companies' names.

Some weeks you'll be deep in a content calendar. Some weeks you'll be editing fifteen drafts. Some weeks you'll be figuring out why one post did 40x the numbers of everything else that month. It changes constantly,



and that's the point.

If you want a clearly defined role where you do the same thing every day, this isn't it. If you want to learn how content actually works, the writing and the system behind it, by doing it in real time with real stakes, keep reading.

WHO YOU ARE

- You already write. Somewhere, anywhere. LinkedIn, a blog, a newsletter, notes app essays nobody's seen. You don't need an audience; you need the habit.
- You notice content. You can tell why one post worked and another died, and you have opinions about it that you can defend.
- Organised without being rigid. Content ops is deadlines, calendars, and a hundred small moving pieces. You keep track of what matters and flag things before they become problems.
- You use AI tools and you can tell when writing sounds like AI. Both halves matter to us equally.

HOW THIS ROLE WORKS The role has three stages, and moving through them depends on performance, not time served alone.

Months 1 to 3: unpaid internship. Part-time or full-time, whatever your schedule allows. You get trained, you do real work, and we both find out if this is a fit.

Months 4 onwards: paid internship with a monthly stipend. Part time or full-time, depending on your availability.

Full-time conversion happens after 3 months of the paid internship, or when you graduate if you're still studying, whichever is later. We're not hiring an intern, we're training our first content hire.

If your circumstances change along the way, talk to us and we'll work it out case by case.

WHAT WE OFFER

- A full time offer path from day one
- Real work from day one. No busywork, no coffee runs. Your writing gets published, your calendars ship.
- Direct access to the founder.



You're not three layers away from decisions, you're in the room.

- Flexible working hours (we care about output, not when you're online)
- Remote-first with occasional in-person time in Bangalore
- A monthly stipend once the role converts to a paid internship
- You'll leave knowing how to run a content operation end to end, which almost nobody your age can say

ABOUT THAT WORKS

We're a GTM infrastructure agency.

That means we build the systems, processes, and workflows that make businesses feel easy to run and genuinely seamless to grow. The stuff most companies skip, patch together badly, or outsource to someone who doesn't really get it. We get it.

Our whole belief, the thing we'd tattoo on the wall, is that when you have the right systems in place, growth stops being a struggle and starts being an obvious consequence. It just happens. That's what we're building towards, for our clients and for ourselves.

We're fixers and builders and designers. We can hold the 30,000-foot view and the tiniest detail at the same time without losing our minds. We're systems thinkers who somehow ended up being some of the most creative people in most rooms. We love AI and encourage its use, but also know where it can help us and where it can hurt us.

Most importantly! We know how to have a really, really good time. The work is exciting, the problems are interesting, and we've made a collective decision to actually enjoy what we do. If that sounds like your kind of place, we'd love to meet you.

THE APPLICATION PROCESS

- AI-first, not AI-always: We love AI, so we know where it helps. Recruitment isn't one of those places. We don't use AI to screen, and we ask that you don't use it to apply.
- You are more than your resume: We care about who you are, how you think, and where you want to go. Half-formed, messy brain dumps over polished, sanitised paragraphs. Give us a peek into your brain.
- Every application gets a response: A real response from a real person, within 2 working days. Actual feedback, honest reasons, and whatever value we can add.

📌 Content & Social Media Intern (India)
🏢 That Works
📍 India