Company Description IHM Connect specializes in smart ERP solutions that streamline operations and drive growth for organizations across education, real estate, and manufacturing. Its flagship product, Campus Connect, helps schools manage finance, HR, attendance, and results, enabling educators and administrators to focus on student success. The company’s ERP platforms are tailored to specific industry needs and integrate seamlessly with existing business processes.

By providing real-time data and insights, IHM Connect supports better decision-making and greater efficiency. The team is committed to delivering adaptable, user-friendly technology that helps businesses reduce inefficiencies and realize their growth potential.

Role Description The Content Creator & Brand Strategist is a full-time, on-site role based in Hyderabad. This role involves planning and producing clear, engaging content for digital and print channels, including website pages, blog posts, social media, email campaigns, and marketing collateral. The person in this role will shape and maintain the brand voice, develop content calendars, and align messaging with product launches and business objectives.

Daily responsibilities include collaborating with product and sales teams to translate technical features into accessible value propositions, conducting market and audience research, and optimizing content for reach and impact. The role also includes monitoring content performance,



refining brand strategies based on data, and ensuring consistent visual and verbal branding across all touchpoints.

Qualifications

- Strong abilities in content creation for multiple formats (web, social media, email, and marketing collateral) and clear, audience-focused writing.
- Experience developing brand and content strategies, including messaging frameworks, content calendars, and campaign concepts.
- Skill in researching industry trends, competitors, and target audiences to inform positioning and storytelling.
- Working knowledge of digital marketing fundamentals, including SEO basics, social media best practices, and performance tracking.
- Comfort collaborating with cross-functional teams (product, sales, design, and leadership) and presenting ideas and campaigns clearly.
- Ability to manage multiple projects, meet deadlines, and maintain consistency and attention to detail under time constraints.
- Proficiency with common content and design tools (such as CMS platforms, basic graphic tools, and office productivity software).
- Bachelor’s degree in Marketing, Communications, Journalism, Design, or a related field, or equivalent practical experience.
- Prior experience in B2B SaaS or ERP solutions, or working with technology products, is an advantage.
- Solid command of English, with the ability to adapt tone and style for different audiences and channels; additional language skills are a plus.

📌 Content Creator & Brand Strategist (Hyderabad)
🏢 IHM Connect
📍 Hyderabad