CHIEF MARKETING OFFICER DELLA

Designation: Chief Marketing Officer (CMO)

Department: Group Marketing / Brand & Communications

Reporting To: Chairman & Managing Director (CMD)

Base Location: Mumbai

Working Days: Monday to Saturday 6 Days Working

Travel: Extensive Travel across project locations, business markets, events, and strategic partner locations PAN INDIA

Working Hours: Extended working hours as required by business priorities

ABOUT DELLA

Della is a leading luxury lifestyle, hospitality, real estate, design, and experiential brand built around innovation, design excellence, extraordinary experiences, and a relentless pursuit of creating the exceptional.

Della's businesses span luxury real estate, townships, hospitality, lifestyle, design, and experiential destinations. The Group's vision is to create differentiated, iconic destinations that combine world-class design, premium living, hospitality, technology, and lifestyle experiences.

As Della continues to scale its businesses and build new destinations, Marketing will play a critical role in creating brand aspiration, customer demand, market leadership, and commercial growth across the Group.

ABOUT THE ROLE

Della is looking for a transformational and highly accomplished Chief Marketing Officer to lead the entire Marketing function of the Della Group.

This is not a traditional marketing role.

We are looking for a business-minded Marketing Leader, Brand Builder and Growth Catalyst who can take Della's marketing function to an entirely new level and establish Della as one of India's most aspirational and recognised luxury brands.

The CMO will own the Group's overall marketing strategy across businesses, brands, projects, customer segments and markets.

The successful candidate should have the ability to "take the Marketing domain by storm" bringing fresh thinking, powerful campaigns, exceptional brand storytelling, digital excellence, strong customer understanding and measurable commercial impact.

KEY RESPONSIBILITIES

1. Group Marketing Strategy

- Develop and own the overall Della Group Marketing Strategy aligned with the CMD's vision and business objectives.
- Build a unified marketing architecture across all Della businesses and brands.
- Establish Della's positioning as a leading luxury lifestyle and real estate brand.
- Develop annual marketing plans, budgets, priorities and measurable business outcomes.

1. Brand Leadership

- Strengthen Della's brand identity, positioning, narrative and market perception.
- Build a distinctive luxury brand that commands aspiration, credibility and premium positioning.
- Ensure consistent brand communication across digital, offline, PR, events, customer touchpoints and project marketing.
- Create campaigns that generate significant visibility and market impact.

1. Real Estate Marketing

- Lead marketing strategy for luxury residences, villas, townships and large-scale developments.
- Develop project-specific positioning, launch strategies and go-to-market plans.
- Drive qualified customer acquisition, lead generation, sales enablement and conversion.
- Work closely with Sales and Business teams to translate marketing investment into measurable commercial outcomes.

1. Digital & Performance Marketing





- Lead Della's digital transformation and digital marketing strategy.
- Drive performance marketing, SEO, SEM, social media, CRM, content, marketing automation and data-driven customer acquisition.
- Build a sophisticated customer data and analytics framework.
- Use technology and AI to improve customer engagement, personalisation and marketing effectiveness.

1. Content, Storytelling & Creative

- Build an exceptional content and storytelling ecosystem around Della.
- Develop high-impact campaigns across film, social media, digital, print, experiential and emerging platforms.
- Challenge conventional marketing approaches and create campaigns capable of achieving national and international attention.
- Establish Della as a thought leader in luxury, real estate, lifestyle and destination creation.

1. PR, Media & Reputation

- Lead corporate communications, PR, media relations and reputation management.
- Develop relationships with leading national and international media, influencers, luxury publications and industry platforms.
- Drive strategic thought leadership for Della and its leadership team.

1. Customer & Market Intelligence

- Develop deep understanding of HNIs, UHNWIs, luxury consumers, investors and real estate buyers.
- Monitor market trends, competitor activity, customer behaviour and emerging luxury trends.
- Translate insights into differentiated marketing strategies and commercial opportunities.

1. Team Building & Organisation Development

- Build a high-performance, future-ready Group Marketing organisation.
- Attract and develop exceptional talent across Brand, Digital, Content, Performance, PR, Creative, CRM, Events and Project Marketing.
- Establish clear structures, KPIs, governance and performance standards.
- Create a culture of creativity, speed, accountability and innovation.

1. Agency & Partner Management

- Build and manage relationships with leading advertising agencies, creative agencies, digital partners, PR firms, media agencies, production houses, influencers and strategic partners.
- Ensure external partners deliver exceptional quality and measurable value.

1. Leadership & Stakeholder Management

- Work closely with the CMD and senior leadership team on strategic business initiatives.
- Partner with Sales, Design, Architecture, Hospitality, Development, Finance and Operations.
- Present marketing strategy, performance, budgets and business recommendations to the CMD and leadership team.

IDEAL CANDIDATE PROFILE The ideal candidate will be:

- A strategic marketing leader with 20+ years of marketing experience.
- From the luxury real estate / premium real estate industry.
- A proven brand builder with experience handling large-scale marketing mandates.
- Strongly connected with the real estate, luxury, media, creative and advertising ecosystem.
- Experienced in marketing luxury residential, villas, townships,



hospitality or lifestyle developments.
- Commercially sharp with a strong understanding of sales funnels, customer acquisition and ROI.
- A transformational leader capable of building and scaling teams.
- Highly creative, entrepreneurial and exceptionally execution-oriented.
- Comfortable operating in a fast-paced, demanding and founder-driven setting.
- Someone who challenges conventional thinking and consistently seeks to create breakthrough marketing ideas.

MANDATORY EXPERIENCE 20 - 25 years of overall marketing experience, with significant leadership experience in:

- Luxury Real Estate
- Premium Real Estate
- Luxury Residential
- Townships
- Hospitality
- Luxury Lifestyle
- Premium Consumer Brands

Candidates with strong experience working with leading luxury real estate developers and premium lifestyle brands will be strongly preferred.

CORE COMPETENCIES

Strategic Marketing | Brand Building | Luxury Marketing | Real Estate Marketing | Digital & Performance Marketing | Customer Acquisition | Go-to-Market Strategy | Content & Storytelling | PR & Communications | CRM | Data & Analytics | Team Building | Agency Management | Market Intelligence | Customer Experience | P&L; / Budget Management

WHAT SUCCESS LOOKS LIKE The successful CMO will be expected to:

Build the Brand.

Create the Demand.

Own the Narrative.

Build the Team.

Drive the Growth.

Transform Della's Marketing Function.

The mandate is to make Della one of India's most talked-about, admired and aspirational luxury brands.

WHY JOIN DELLA?

This is an prospect to take ownership of the complete Marketing mandate of a rapidly evolving luxury business and work directly with the CMD on building the next phase of Della.

You will have the opportunity to:

- Shape the Group's marketing vision.
- Build a world-class marketing organisation.
- Create nationally and internationally visible campaigns.
- Work across luxury real estate, townships, hospitality, lifestyle and experiential businesses.
- Influence the growth and positioning of a differentiated luxury brand.
- Work directly with the CMD and senior leadership.
- Create marketing that goes beyond conventional real estate advertising.

EDUCATION Mandatory: MBA / PGDM in Marketing, Brand Management, Communications or a related discipline.

LOCATION & WORKING EXPECTATIONS

Base Location: Mumbai

Working Days: Monday to Saturday – 6 Days Working

Travel: Extensive travel across Mumbai, Lonavala, project locations, business markets, events, media engagements and strategic meetings.

Working Hours: The role requires flexibility to work extended hours based on business priorities, campaigns, launches and leadership requirements.

APPLICATION PROCESS

Interested candidates who believe they can transform and lead the entire Marketing function of Della are invited to share their:

- Updated CV
- Current CTC
- Expected CTC
- Notice Period
- Brief summary of major luxury / real estate marketing mandates handled
- Portfolio / details of major campaigns, launches or brands built

Email: [email protected] Subject Line: CMO – Della

Only candidates with strong Luxury / Premium Real Estate Marketing experience will be considered.

To know more about Della www.della.com

📌 Chief Marketing Officer (Mumbai)
🏢 Della Resorts
📍 Mumbai