Chief Executive Officer (CEO)

Company: Surbhika Herbal LLP

Location: Gondal, Gujarat

Job Type: Full-time, Permanent

Experience: Minimum 10+ years

About Company

Surbhika Herbal LLP is a fast-growing herbal and eco-friendly products company engaged in manufacturing and marketing natural incense sticks (Agarbatti), Dhoop, and herbal wellness products.

Our products are chemical-free, environmentally responsible, and rooted in traditional Indian values blended with up-to-date innovation. We are expanding nationally and are looking for an experienced and result-oriented Chief Executive Officer (CEO) to lead the company's next phase of growth.

Job Summary

We are looking for a highly experienced, strategic and entrepreneurial Chief Executive Officer to take overall responsibility for the company's business growth, profitability, operations and organizational development.

The CEO will work closely with the promoters and leadership team to develop and execute the company's growth strategy, strengthen sales and distribution, build a high-performance team, expand into new markets and establish Surbhika as a strong national and international brand.

The ideal candidate should have a strong business ownership mindset, proven leadership experience and the ability to convert strategy into measurable business results.

Key Roles & Responsibilities

1. Business Strategy & Leadership

- Develop and execute the company's short-term and long-term business strategy.
- Define business goals, growth plans, KPIs and performance targets.
- Take overall ownership of business growth, revenue and profitability.
- Work closely with promoters/partners on strategic decisions and business expansion.
- Build a professionally managed, performance-driven organization.

2. Sales & Business Growth

- Lead overall sales strategy and drive sustainable revenue growth.
- Expand distributor, dealer, retail and institutional networks across India.
- Identify current markets, territories, channels and business opportunities.
- Strengthen existing market presence and improve channel performance.
- Explore modern trade, e-commerce, D2C and other emerging channels.
- Develop and execute strategies for national and international market expansion.

3. P&L; & Financial Management

- Take ownership of the company's overall P&L; and financial performance.
- Drive revenue growth, profitability and healthy margins.
- Monitor budgets, business performance and key financial metrics.




- Identify opportunities for cost optimization and operational efficiency.
- Ensure effective allocation of resources in line with business priorities.

4. Operations & Manufacturing

- Oversee overall business operations in coordination with functional heads.
- Work closely with manufacturing, procurement and supply-chain teams.
- Improve productivity, capacity utilization, quality and operational efficiency.
- Develop scalable systems and processes to support future growth.
- Ensure timely execution and consistent product quality.

5. Brand & Business Development

- Build Surbhika into a trusted and differentiated herbal, natural and eco-friendly brand.
- Work with the marketing team to align brand-building initiatives with business objectives.
- Identify new product categories, market opportunities and strategic partnerships.
- Monitor market trends, consumer requirements and competitive landscape.
- Drive new business initiatives and product expansion opportunities.

6. Team Building & Leadership

- Build, mentor and lead a solid leadership team across sales, marketing, operations, finance and other functions.
- Recruit key talent and develop future leaders within the organization.
- Establish clear responsibilities, KPIs and accountability across departments.
- Create a positive, performance-oriented and professional work culture.

7. Business Performance & Governance

- Review business performance regularly and take corrective actions where required.
- Establish effective MIS, reporting and review systems.
- Ensure compliance, process discipline and professional business practices.
- Present business performance, growth plans and strategic initiatives to the promoters/partners.

Experience & Qualification (Mandatory)

- Minimum 10 years of professional experience with significant leadership/business management exposure.
- Proven experience in managing business growth, revenue and profitability.
- Experience in FMCG / Consumer Products / Herbal / Ayurvedic / Wellness / Natural Products / Manufacturing is preferred.
- MBA / PG in Business Management, Marketing, Finance or equivalent qualification is preferred.




- Proven experience in leading teams and managing multiple business functions.
- Strong understanding of sales, distribution and business operations.

Key Skills Required

- Strategic business planning
- Business development & market expansion
- Sales & distribution management
- P&L; and financial understanding
- Leadership & team building
- Operational management
- Decision-making and problem-solving
- Strong communication and negotiation skills
- Analytical and result-oriented approach

Preferred Candidate Profile

- Experience in scaling a business from regional to national level.
- Experience in developing distributor/dealer networks.
- Exposure to FMCG, consumer brands or related industries.
- Experience with e-commerce, modern trade and/or international business will be an advantage.
- Strong entrepreneurial and ownership mindset.
- Hands-on, decisive and result-oriented leader.
- Comfortable working in a growing organization and taking end-to-end responsibility.

Salary & Benefits Salary: No Bar for the Right Candidate

Compensation will be Best in Industry and will be decided based on the candidate's experience, leadership capability, business track record and expected contribution to the growth of Surbhika Herbal LLP.

- Performance-based incentives
- Senior leadership role with long-term growth prospect
- Direct involvement in strategic business decisions
- Opportunity to lead and scale a growing Indian brand

Job Types: Full-time, Permanent Work Location: In person – Gondal, Gujarat

Application Questions

- Do you have a minimum of 10 years of professional experience with leadership/business management exposure?
- Have you handled overall business growth, revenue and profitability/P&L;?
- Do you have experience in FMCG, consumer products, herbal, Ayurvedic, wellness or manufacturing businesses?
- Have you successfully expanded a business across multiple markets or regions?
- Have you managed sales, distribution and cross-functional teams?
- What is the approximate size of the business/revenue you have managed in your current or previous role?
- What is your current designation and notice period?

If you are a strategic and entrepreneurial business leader ready to take complete ownership and build a growing Indian brand into a national and international business, we would like to hear from you. Pay: ₹150,000.00 - ₹300,000.00 per month

Benefits

- Cell phone reimbursement
- Flexible schedule

Work Location: In person

📌 Chief Executive Officer (CEO) (Porbandar)
🏢 SURBHIKA HERBAL
📍 Porbandar