Business Head

Company: VERO Coffee & Beverages

Department: Business Operations

Reports To: Managing Director / CEO

Position Summary The Business Head is responsible for the overall growth, profitability, and operational excellence of VERO Coffee & Beverages. The role encompasses ownership of sales, marketing, e-commerce, quick commerce, HoReCa business development, procurement, imports, inventory planning, financial performance, and strategic business initiatives.

Business Strategy & Leadership

- Develop and execute the annual business plan.
- Achieve annual sales, revenue and profitability targets.
- Identify new business opportunities and partnerships.
- Present business performance to management.

Sales & Business Development
- Drive offline sales via tele-calling, WhatsApp and direct customer engagement.
- Develop B2B, institutional and corporate sales.
- Acquire and retain key customers.
- Achieve monthly, quarterly and annual sales targets.

HoReCa Business Development
- Generate sales through hotels, restaurants, cafs and catering companies.
- Conduct regular customer visits and build long-term relationships.

Amazon & Blinkit Management
- Manage Amazon Seller Central and Blinkit operations.
- Run and optimize advertising campaigns.
- Maintain target ACoS, TACoS and ROAS.
- Improve product visibility and sales.

Marketing & Brand Development
- Support digital marketing campaigns, promotions and current product launches.

Procurement & Import Management
- Forecast inventory.
- Place orders with the UK manufacturer.




- Coordinate shipping, customs clearance and import documentation.

Inventory & Supply Chain
- Monitor inventory.
- Prevent stock-outs and coordinate with warehouses and logistics partners.

Financial Management
- Prepare budgets.
- Monitor profitability and margins.
- Recommend pricing strategies.

Reporting & Analytics
- Prepare DSRs and weekly/monthly reports.
- Track sales, advertising, inventory and profitability.

Team Leadership
- Recruit, train and manage team members.
- Set KPIs and conduct performance reviews.

Customer Relationship Management
- Maintain key customer relationships and resolve issues promptly.

Compliance & Operations
- Ensure compliance with import regulations, GST and food safety requirements.
- Improve operational efficiency.

Key Performance Indicators (KPIs)
- Revenue Growth
- Offline Sales
- HoReCa Sales
- Amazon Sales
- Blinkit Sales
- ACoS
- Gross Margin
- Inventory Turnover
- Import Lead Time
- Team Performance
- Customer Retention

Qualifications
- Bachelor's degree in Business, Marketing, Commerce or related field.
- MBA preferred.
- 712 years of relevant experience.
- Experience in FMCG, beverages, Amazon, Quick Commerce, HoReCa and import operations preferred.

Decision-Making Authority Authorized to execute business growth strategies, manage approved budgets, negotiate with customers, place procurement orders, recruit personnel within approved budgets, and coordinate with manufacturers, logistics providers and external partners.

📌 Business Head - FMCG / Beverages (Mumbai)
🏢 Viraj Profiles Private
📍 Mumbai