Business Development Manager (BDM)

Department: Business Development / Marketing

Industry: IVF & Fertility Healthcare

Position: Business Development Manager (BDM)

Location: As per business requirement

Reporting To: Regional / Zonal Business Head

Job Summary

We are looking for an experienced and target-oriented Business Development Manager (BDM) to drive business growth, strengthen referral networks, and develop strategic relationships with doctors, hospitals, clinics, diagnostic centres, and other healthcare partners for our IVF & Fertility Centre.

Key Responsibilities

- Develop and execute business development strategies to achieve monthly and annual targets.
- Build and maintain robust professional relationships with Gynaecologists, General Physicians, Hospitals, Clinics, and Healthcare Professionals.
- Identify and develop new referral sources and potential business opportunities.
- Conduct regular visits to doctors, hospitals, clinics, and referral partners.
- Generate qualified patient referrals for IVF, IUI, fertility consultations, and related services.
- Promote the centre's fertility and reproductive healthcare services ethically and professionally.
- Manage and strengthen existing doctor and referral networks.
- Track referral leads, conversions, follow-ups, and business performance.
- Coordinate with Branch Admin, Doctors, Counsellors, and Corporate/Marketing teams for smooth patient conversion and follow-up.
- Conduct doctor meetings, CME programs, awareness activities, and professional engagement initiatives.
- Monitor competitor activities, market trends, and business opportunities within the assigned territory.
- Prepare daily/weekly/monthly reports on field visits, leads, referrals, conversions, and revenue.




- Ensure all business development activities comply with company policies and applicable healthcare regulations.
- Achieve assigned lead generation, referral, conversion, and revenue targets.

Key Performance Indicators (KPIs)
- New doctor/referral partner acquisition
- Active referral network
- Number of qualified patient referrals
- Referral-to-consultation conversion
- IVF/IUI treatment conversions
- Revenue generated from assigned territory
- Monthly target achievement
- Doctor/partner engagement and retention
- Field visit and reporting discipline

Eligibility
- Bachelor's degree in Business Administration, Marketing, Healthcare Management, Life Sciences, or a related field.
- 2–5 years of experience in healthcare business development, medical sales, hospital marketing, IVF/fertility, diagnostics, or a related field.
- Experience in doctor referral management and hospital/clinic business development will be preferred.
- Strong communication, negotiation, networking, and presentation skills.
- Willingness to travel extensively within the assigned territory.
- Strong target orientation and relationship-management skills.

Preferred Skills
- Healthcare / IVF industry knowledge
- Doctor and hospital networking
- Lead generation and conversion
- Territory management
- Sales & business development
- Negotiation and communication
- Reporting and MIS
- Team coordination
- MS Excel / CRM / HRMS or relevant reporting tools

Compensation Salary: As per experience and industry standards

Incentives: Performance-based incentives applicable as per company policy.

Note: The role involves extensive field travel and regular interaction with doctors, hospitals, clinics, and referral partners.Role & responsibilities

Preferred candidate profile

📌 Business Development Manager (Bengaluru)
🏢 Iswarya Fertility Center
📍 Bengaluru