Job Summary

Job Opening Name: ATL BTL Manager - Marketing.

for an ATL (Above the Line) and BTL (Below the Line) Marketing Manager outlines a role focused on driving brand awareness through mass media.

Location: Tamil Nadu, India.

Job Type: Full time.

Responsibilities

- Design mass-awareness campaigns across television, radio, print, cinema, and outdoor billboards.

- Manage media planning, budgeting, and relations with external creative and media buying agencies.

- Plan targeted local activations, experiential marketing, retail/point-of-sale (POS) displays, and trade shows.

- Drive direct consumer engagement initiatives, loyalty programs, and localized launch events.

- Allocate and track the yearly marketing budget across channels for optimal ROI.

- Negotiate contracts with event vendors, print houses, and promotional partners.

- Work closely with the sales team to align BTL lead-generation tactics with ground requirements.

- Partner with the digital/content teams to ensure a unified Through-the-Line (TTL)



message.

- Monitor campaign metrics, footfall conversions, lead generation, and brand tracking studies.

Requirements

- Education: Bachelor's or Master's degree in Marketing, Business Administration, or related field.

- Experience: 5 to 8 years of proven experience in brand management or general marketing, handling offline and on-ground campaigns.

Skills

- Media planning

- Budget management

- Vendor negotiation

- Project management

- Experiential marketing

- Lead generation

- Brand tracking

- Through-the-Line (TTL) messaging

- Cross-functional collaboration

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 ATL & BTL Manager - Marketing (Chennai)
🏢 Adityaram Group
📍 Chennai