Associate Principal - Software Engineering Digital analytics lead Role Overview The Generative Engine Optimization GEO Executive will be responsible for optimizing brand content and digital assets for visibility across AIpowered search platforms and generative engines such as ChatGPT Google AI Overviews Gemini and other LLMbased systems The role blends traditional SEO with structured data content intelligence and AIfocused optimization strategies to enhance discoverability citation frequency and answer relevance Key Responsibilities 1 AI Search GEO Optimization Optimize content for AIgenerated search results including ChatGPT Gemini and AI Overviews Improve brand visibility in generative responses featured answers and citations Implement promptaware content structuring to align with LLM retrieval patterns 2 Content Strategy Enhancement Collaborate with content teams to create AIfriendly entityrich and contextually complete content Enhance page depth semantic relevance and questionanswer formats aligned to user intent Drive structured content formats such as FAQs summaries and knowledge panels 3 Structured Data Technical Optimization Support implementation of schemastructured data Article FAQ Product Organization etc Ensure content is machinereadable crawlable and optimized for AI indexing Partner with technical teams on metadata canonicalization and crawl directives 4 Monitoring Performance Tracking Track brand visibility across AI engines using GEO tools SEMrush AIO Perplexity etc Analyze shifts in traffic patterns due to AIdriven search experiences Monitor citations mentions and presence in AIgenerated answers 5 Competitive Entity Analysis Conduct competitor benchmarking for AI visibility and answer share Identify content gaps entity coverage gaps and prospect areas Build topical authority and entity relationships across content ecosystems

📌 Associate Principal Software Engineer - Digital Analytics and AI Search Optimization Lead (Pune)
🏢 Larsen u0026 Toubro Infotech Ltd (LTI)
📍 Pune