About Us

TimesPro strives to embody the values of Education 4.0: Learner-centric, industry-relevant, role-specific, and technology-enabled, with a goal of making learning accessible for anyone who seeks to grow. TimesPro aims to fulfil aspirations by making excellence accessible through learner-centric innovations and global collaborations.

Established in 2013, we are the award-winning EdTech initiative of the Times Of India Group, catering to the learning needs of Indians with aspirations of growth opportunities.

We offer a variety of created and curated learning programmes across a range of categories, industries, and age groups. They include:

- Executive Education for working professionals in collaboration with premier national and global educational institutions
- Enterprise Solutions for learning and development interventions at the organisational level

Visit us at: https://www.timespro.com

Location: Mumbai (WFO)

Role: Assistant Manager – Performance Marketing

Responsibilities

- Execution & Planning: Manage all performance marketing channels (Facebook, Google Ads, LinkedIn, etc.) and affiliate marketing to drive lead acquisition & admissions for the Engineering vertical.
- Optimize for Lower Funnel Metrics: Go beyond leads and optimize campaigns for applications and admissions aligned with business goals.
- Campaign Strategist: Analyze data from past campaigns, competitor trends,



and market insights to guide campaign decisions and media plans.
- Data-Driven Optimization: Monitor campaign performance, analyze results, and make data-backed adjustments to maximize ROI.
- Creative Collaboration: Work with the creative team to ensure ad copy, content, and creatives resonate with audiences and drive user acquisition.
- Stakeholder Collaboration: Strategize and work cross-functionally with internal stakeholders and external agencies/partners.
- Reporting & Insights: Prepare daily, weekly, and monthly reports with actionable insights on campaign performance, user acquisition costs, and engagement.
- Team Leadership: Lead the performance marketing team in planning, strategy, and campaign execution.

Expertise and Qualifications

- 2-5 years of experience in performance marketing with proven lead acquisition and optimization record
- Experience with paid advertising platforms (Facebook Ads, Google Ads, etc.) and affiliate marketing
- Strong data analysis skills with the ability to convert insights into campaign strategies
- Excellent communication skills and ability to collaborate across creative and product teams
- Prior EdTech experience is a must
- Prior experience in managing a team is a must
- Experience with Salesforce is a plus
- Bachelor’s degree in Marketing, Advertising, or a related field preferred

📌 Assistant Manager - Performance Marketing (Mumbai)
🏢 Timespro
📍 Mumbai