Role Summary The Assistant Manager Content plays a hands-on role in delivering aconsistent, high-quality content output across MS Indias digital andretail ecosystem. This role focuses on content creation video and static,support shoot execution, cataloging, influencer integrations, andplatform-ready adaptations, ensuring that all brand content is visually strong,relevant, and aligned to defined brand standards.

Working closely with the Manager Content, stylists, influencer teams,and digital stakeholders, this role drives day-to-day execution of the contentcalendar, while bringing fresh perspective through trend tracking, stylinginputs, and content ideas

Key Responsibilities and Outcomes

Content Creation Production

Create fresh,stylised content across formats: Video (primary focus), Static imagery

Translate product andcategory needs into compelling visual content

Ensure contentreflects: Modern styling, Clear product storytelling

Premium brandexpression

Create and manageUGC-led shoots and content to bring alive product stories and styling in a morerelatable manner, while also capturing real-time content for SPARKs and otherexperiential moments

Shoot Execution Cataloging

Manage end-to-endexecution of cataloging and content shoots, including Coordination withphotographers, models, and vendors, Shoot planning and scheduling

Work closely withstylists to: Ensure solid styling direction, Deliver content aligned to brandand category narratives

Maintain speed andefficiency across high-volume content production

Social Content Calendar Execution

Execute the daily andweekly social content calendar

Ensure timelydelivery of: Posts, Reels, Video content

Coordinate internallyto ensure alignment with: Campaigns, Category drops, Trading priorities





Influencer Content Integration

Support integrationof influencer-led content into the brand ecosystem

Manage: Influencercontent edits, Adaptation into brand formats

Ensure all influenceroutputs: Meet quality standards, Are usable across social and commerce assets

Content AdaptationPlatform Usage

Adapt global andcentral content into:

o Socialmedia assets o E-commerceformats o Digitalscreens o Malland partner platforms

Ensure content is

o Platform-appropriate o Format-ready o Consistentwith brand expression

Trend Tracking Content Freshness

Track:India-specific trends, Global fashion andcontent trends

Identifyopportunities to: Introduce new formats, Improve styling and storytelling

Apply learnings toongoing content production

Quality Control Governance

Ensure all contentmeets:Brand visual standards, Stylingconsistency, Quality benchmarks

Conduct basic checkson: Asset quality, Relevance to category and platform

Minimise reworkthrough attention to detail

Retail Event Content Support

Support contentcreation for: Store activations, Fashion events, Styling sessions

Work with stylistsand store teams to: Capture usable, high-quality content, Enable real-time andpost-event usage

Stakeholder Coordination

Work closely with:Manager Content, Influencer PR team, E-commerce teams, VM, Digital andCRM teams

Success Indicators





100% adherence toplanned social and content calendar, with all deliverables published on timeacross priority platforms

Minimum 2030%quarterly improvement in key social metrics, including: Engagement rate, Videoviews / completion rates, Reach vs baseline

Consistent deliveryof content production outputs, including: 7 days cataloging completion, 3 to 5product stylised shoots,

UGC experiential content effectiveness : Minimum 5 UGCs-led content pieces perquarter, Content generated from SPARKs / experiential activations every quarter

Quality reworkcontrol:1015% content requiringrework post first review, High compliance to brand styling and visualguidelines

Platform readinessusage: 100% adaptation of required assets across: Social, E-commerce, CRM

Digital screens /mall platforms

Measurable uplift inengagement vs baseline content

100% completion ofplanned cataloging timelines without delays

Consistent deliveryof content as per the social and content calendar

Improvement in visualquality and freshness of content across platforms

Timely completion ofcataloging and shoot deliverables

High usability ofinfluencer content across brand and commerce use cases

Reduction in contentrework through better planning and execution

Strong adherence tobrand visual and styling guidelines

Faster turnaroundtime for content production and adaptation

Positive stakeholderfeedback on content quality and usability

Disclaimer: This job posting & location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

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