Key Responsibilities

Sales & Business Development

- Achieve monthly, quarterly, and annual sales targets.

- Develop and execute territory sales plans aligned with company objectives.

- Increase product availability, visibility, and market penetration.

- Drive primary and secondary sales across assigned territories.

- Identify new business opportunities, distributors, and key retail accounts.

- Expand market coverage in urban, semi-urban, and rural areas.

Distributor Management

- Appoint, develop, and monitor distributors.

- Ensure distributor profitability and healthy inventory levels.

- Monitor distributor investments, stock rotation, and payment collections.

- Conduct regular business reviews with distributors.

- Resolve distributor grievances and operational issues promptly.

Team Management

- Lead, motivate, and coach Sales Officers and Sales Executives.

- Conduct joint market visits and provide on-the-job coaching.

- Set KPIs and monitor team productivity.

- Review daily sales reports and market activities.

- Conduct performance evaluations and recommend training requirements.

Market Development

- Increase retail coverage and numeric distribution.

- Identify potential wholesalers, retailers, and institutional customers.





- Ensure proper implementation of trade schemes and promotional activities.

- Execute product launches and visibility campaigns.

- Build robust relationships with retailers and key customers.

Sales Operations

- Prepare sales forecasts and territory plans.

- Monitor sales trends and competitor activities.

- Ensure timely reporting through CRM/SFA applications.

- Coordinate with Supply Chain for product availability.

- Work closely with Marketing for promotional campaigns.

Reporting & Compliance

- Submit Daily Sales Reports (DSR), Weekly Reports, and Monthly Business Reviews.

- Maintain accurate sales records and customer databases.

- Ensure adherence to company sales policies and pricing guidelines.

- Follow company SOPs, FSSAI, and quality compliance requirements.

Market Intelligence

- Monitor competitor pricing, promotions, and new product launches.

- Share market insights and customer feedback with management.

- Identify changing consumer trends and business opportunities.

Travel Requirement

- Extensive travel within the assigned territory.

- Regular market visits and distributor meetings.

- Participation in sales conferences, product launches, and business reviews.

📌 Area Sales Manager - Rajkot
🏢 Vasant Masala
📍 Rajkot