Roles & Responsibilities

Achieve monthly/quarterly sales target, Add distributors, wholesalers and retail outlets , Recruit, train, manage and motivate sales executives, Build beat plans and ensure outlet coverage, Ensure distributors actually sell through to retailers, Availability, visibility, schemes, merchandising , Collections, stock, reporting, competition and claims,

1. Sales Management

- Achieve monthly, quarterly and annual sales targets.
- Drive primary and secondary sales.
- Prepare territory-wise sales plans.
- Monitor daily, weekly and monthly sales performance.
- Identify gaps and implement corrective actions.
- Develop recent markets and increase sales productivity.

2. Distributor Management

- Identify and appoint suitable distributors.
- Develop distributor relationships.
- Monitor distributor stock and inventory.
- Ensure healthy distributor ROI.
- Ensure timely collections.
- Monitor claims, returns and ageing stock.
- Drive secondary sales from distributors to retailers.

3.Team Building

- Recruit Sales Officers/Executives as per territory requirements.
- Train and onboard new team members.
- Set individual targets.
- Conduct daily/weekly reviews.
- Accompany team members in the market.
- Coach underperformers.
- Develop high-performing salespeople.
- Maintain discipline and accountability.

4. Market Expansion

- Identify new outlets and new markets.
- Increase numeric distribution.
- Expand into new towns/localities.
- Develop wholesale and retail channels.




- Ensure availability of priority SKUs.

5. Beat & Outlet Management

- Design effective beat plans.
- Ensure regular outlet coverage.
- Monitor productive calls.
- Track new outlet additions.
- Improve strike rate and outlet productivity.

6. Market Execution

- Ensure product availability.
- Implement schemes correctly.
- Improve product visibility.
- Monitor merchandising.
- Track competitor pricing, products and promotions.
- Provide market intelligence to management.
- Drive secondary sales from distributors to retailers.

7. Reporting

- Daily sales reporting.
- Weekly territory review.
- Monthly sales forecast.
- Distributor stock reports.
- Team productivity reports.
- Competitor intelligence.
- Outlet expansion reports.

Required:

- 3 to 7 years FMCG/beverage sales experience.
- Experience managing distributors and retail channels.
- Experience managing a field sales team.
- Proven track record of achieving sales targets.
- Strong knowledge of the assigned market.
- Good communication and negotiation skills.
- Strong leadership and analytical ability.
- Willingness to travel extensively within the assigned territory.

Preferred Candidates from:

- Beverage/soft-drink/juice/energy-drink/FMCG experience.
- Existing knowledge of local distributor/retailer network.
- Experience launching new products.
- Experience building new territories.
- Knowledge of sales reporting/CRM/SFA systems.

Perks and benefits Sales incentives, Annual bonus

📌 Area Sales Manager (Bengaluru)
🏢 Creative Tooling Solutions
📍 Bengaluru