Company Description Birla White, a unit of UltraTech Cement Ltd. and part of the USD $43 billion Aditya Birla Group, is a leading producer of white cement in India. Since beginning operations in 1988, Birla White has established itself as a market leader with an extensive portfolio of surface finishing products that enhance interior design and protect structures from weathering.

The brand focuses on innovation, consistently developing products that address evolving consumer preferences and construction practices.

Birla

White was the first white cement company in India to receive the CE (Communauté Européenne) certification, reflecting its commitment to safety, health, and environmental standards aligned with European Union norms. The company offers opportunities to contribute to the growth of a respected and future-focused building materials brand.

Role Description The Area Sales Manager role at Birla White is a full-time, on-site position based in Kochi. The role involves managing sales operations within the assigned territory, including achieving sales targets, expanding market share, and strengthening brand presence among dealers, distributors, architects, contractors, and key project customers.

The Area Sales

Manager will regularly visit market stakeholders, build and maintain relationships, conduct product presentations, and gather market intelligence on competitors, pricing, and customer needs.

Responsibilities include planning and executing sales strategies,



monitoring channel performance, supporting promotional activities, and ensuring timely collections and accurate sales reporting. The individual will collaborate with cross-functional teams such as marketing, logistics, and technical support to deliver high-quality customer service and drive sustainable business growth.

Qualifications

- MBA/PGDM in Marketing, Finance or Operations is must
- Demonstrated skills in territory management, channel development, and dealer/distributor relationship management.
- Proficiency in sales planning, target achievement, and performance tracking using relevant sales tools and reports.
- Solid communication, negotiation, and presentation skills for engaging with customers, influencers, and internal stakeholders.
- Ability to conduct market research, analyze trends, and provide insights for strategic decision-making.
- Experience in building materials, cement, paints, or related construction products is highly beneficial.
- Comfort with on-site field work, frequent market visits, and collaborating with cross-functional teams.
- Strong organizational skills, self-motivation, and the ability to work independently while meeting deadlines.
- Basic proficiency in MS Office and familiarity with CRM or sales management software.
- Ability to communicate effectively in English and relevant regional languages in Kochi and surrounding areas.

📌 Area Sales Manager (Kochi)
🏢 Birla White
📍 Kochi