EXIITO Beverages is looking for an experienced and result-oriented Area Sales Manager to lead our sales operations across Gujarat. The ASM will own state-level primary and secondary sales, manage the distributor network, lead the field sales team, and drive market expansion across Gujarat. The role will directly supervise 8 Field Sales Officers 1 Key Account Executive.

Key Responsibilities Sales & Revenue Management • Own Gujarat's primary and secondary sales targets.

- Develop strategies for volume growth, value growth and market expansion.
- Break down targets city-wise, distributor-wise and FSO-wise.
- Monitor primary stock lifting versus secondary sales off-take. Team Management • Lead and mentor 8 FSOs and 1 KAE.
- Conduct regular joint market working.
- Monitor beat productivity and sales KPIs.
- Conduct weekly performance reviews and coaching.

Distributor

Management • Appoint and manage distributors and super-stockists.

- Monitor distributor ROI, stock levels and performance.
- Ensure timely claim settlements.
- Resolve distributor and channel-related issues.

Market

Expansion • Develop and optimize Route-to-Market (RTM) strategy.





- Increase numerical and weighted distribution across Gujarat.
- Expand into tier-2 and tier-3 towns and rural/semi-urban markets.
- Monitor competitor pricing, schemes and new product launches. Reporting & Analytics • Analyse primary vs. secondary sales gaps.
- Prepare monthly sales forecasts.
- Provide market intelligence and strategic recommendations to management.

Candidate

Profile • Bachelor's degree in Business, Commerce or related field.

- MBA in Sales/Marketing preferred.
- 5–7 years FMCG/Beverage sales experience.
- 2–3 years of managerial experience handling a state/large territory.
- Experience managing 8–15 sales representatives.
- Strong FMCG/Beverage distributor and stockist network in Gujarat.
- Robust negotiation, leadership and analytical skills.
- Gujarati, Hindi and professional English communication skills preferred.

Sales

Leader | Target Driven | Distributor Network Builder | Strong Negotiator | Analytical | Ground-Level Market Leader If you have strong Gujarat FMCG/Beverage market experience and are ready to take ownership of state-level sales growth, apply now.

📌 Area Sales ManagerB) (Surat)
🏢 EXIITO BEVERAGES PRIVATE
📍 Surat