Designation

Area Sales Executive - Trade Marketing, RTD Function

Sales Location

Vijayawada Reporting To

General Manager - Trade Marketing, RTD What are the Key Deliverables in this role?

Financial Outcomes

- Deliver annual plan for the region through market & DB level planning and execution
- Secondary sales in growth markets/ channels through availability & activation: tourist hotspots, education hubs, At-work.
- Design Trade marketing calendar for the region. Effectively implement, Monitor & evaluate the programs and activities to measure effectiveness & recommendation of improvements.
- In-store Visibility – Implementation of warm & chilled display in-store to improve share of shelf as per guidelines from HO.
- Develop & implement initiatives to improve availability of packs of strategic importance and ensure visibility as per local market requirement in alignment with Brand guidelines.
- Current Product Drives: Business delivery of new launches ensuring primary across DBs. Drive secondary & distribution targets through chilled sampling & effective execution of POSM elements in store.
- Festival Activation:



Design regional activation calendar for festivals & other occasions. Detail out plans in alignment with brand guidelines, align stakeholders, coordinate with vendor and execute the plan.

Customer Service

- Effectively partner with Sales team to ensure key channel servicing & premium products placement and ensuring brand awareness at POS through activation.
- Lead National programs along with ZSH for the region to achieve the desired goals
- Vendor management end to end for respective regions.

Internal Processes

- Effective collaboration with brand team, procurement team & commercial team to align activities well in advance and take necessary approvals and ensure smooth execution of jobs.
- Effectively engage & motivate sales team TSEs, Distributor salesmen to achieve business objectives and coach them to drive availability and visibility in store as per planogram

Innovation and Learning

- Benchmark industry best practices & competition to innovate & improve processes & on ground activation.

📌 Area Sales Executive - Trade Marketing, RTD (India)
🏢 Tata Consumer Products
📍 India