Area Sales Executive (ASE)

Position: Area Sales Executive (ASE)

Brand: Bungalow Beauty & PREPT

Reporting To: Regional Sales Manager / Zonal Sales Manager

Location 1: Ghaziabad & Noida (HQ Ghaziabad)

Location 2: Delhi / Faridabad / Gurgaon

Department: Sales

Job Purpose The Area Sales Executive will be responsible for driving primary and secondary sales, expanding retail distribution, distributor management, strengthening retailer relationships, ensuring excellent in-store visibility and achieving monthly sales targets within the assigned territory.

Key Responsibilities

Sales & Business Development

- Achieve monthly, quarterly, and annual sales targets.
- Increase product availability and market penetration in the assigned territory.
- Identify new retail opportunities and onboard premium cosmetic stores, pharmacies, supermarkets and modern trade outlets.
- Increase numeric and weighted distribution.

Retail Management

- Regularly visit retailers to generate secondary sales.
- Ensure optimum stock availability and replenishment.
- Develop solid relationships with retailers and distributors.
- Resolve retailer and distributor issues promptly.

Merchandising & Visibility

- Ensure proper product placement and shelf visibility.
- Implement POSM, displays, shelf branding and promotional activities.
- Monitor competitor pricing, schemes and visibility.

Distributor Management

- Monitor distributor inventory and stock movement.
- Ensure timely order collection and payment follow-up.




- Track primary sales and secondary sales performance.
- Improve distributor productivity and coverage.

Beauty Advisor Coordination

- Coordinate with Beauty Advisors to maximize retail sales.
- Monitor BA attendance, productivity and outlet performance.
- Conduct product knowledge and selling skills training.

Reporting & MIS

- Submit Daily Sales Reports (DSR) and Daily Visit Reports (DVR).
- Prepare weekly and monthly sales analysis.
- Maintain records of retailer visits, orders, collections and market feedback.
- Share competitor activities and market intelligence.

Market Development

- Conduct retailer engagement activities.
- Execute promotional campaigns and product launches.
- Generate leads for new business opportunities.
- Build long-term relationships with key retail partners.

Preferred Candidate Profile

- Graduate in any discipline (MBA preferred).
- 25 years of experience in FMCG, Cosmetics, Beauty & Personal Care sales.
- Experience in distributor handling and retail sales.
- Strong negotiation and communication skills.
- Good understanding of the local market and retail network.
- Proficient in MS Excel and reporting.
- Two-wheeler and valid driving license preferred.

Preferred Industry Experience

- Cosmetics
- Beauty Tools & Accessories
- Personal Care
- Skincare
- FMCG
- Modern Trade
- General Trade

Compensation

- Competitive Fixed Salary
- Sales Incentives
- Travel Allowance
- Mobile Reimbursement
- Performance-Based Rewards

📌 Area Sales Executive (ASE) (Ghaziabad)
🏢 Omatlas Impex And Agency
📍 Ghaziabad