Role & responsibilities To plan, execute, and monitor marketing activations, events, brand partnerships, and strategic tie-ups that enhance customer engagement, drive footfall, increase brand visibility, and contribute to the overall marketing objectives of the mall.

Position Details

Marketing Activations & Events

- Develop and execute annual and monthly marketing activation calendars aligned with business objectives, seasonal campaigns, and festive events.
- Plan, coordinate, and manage on-ground activations, promotional events, exhibitions, roadshows, and experiential marketing initiatives.
- Ensure seamless execution of campaigns by coordinating with internal teams, agencies, vendors, and external stakeholders.
- Monitor activation performance and prepare post-event reports, including footfall, engagement, and ROI analysis.
- Identify innovative marketing concepts and customer engagement initiatives to enhance the overall visitor experience.

Partnerships & Strategic Tie-Ups

- Identify, evaluate, and establish partnerships with brands, corporates, educational institutions, community groups, media partners, and local organizations.
- Develop mutually beneficial tie-ups that support customer acquisition, loyalty programs, promotional campaigns, and brand visibility.
- Negotiate partnership terms and ensure timely execution of agreed deliverables.
- Build and maintain solid relationships with existing partners to maximize long-term collaboration opportunities.




- Explore sponsorship opportunities to generate additional revenue and enhance marketing initiatives.

Vendor & Agency Management

- Coordinate with creative agencies, event management companies, production vendors, and promotional partners for campaign execution.
- Monitor agency and vendor performance to ensure quality, cost efficiency, and adherence to timelines.
- Assist in budget tracking and ensure marketing activities are executed within approved budgets.

Tenant Marketing Coordination

- Collaborate with retailers and tenants to plan joint promotions, product launches, in-store events, and customer engagement activities.
- Support tenant participation in mall-wide campaigns and promotional events.
- Coordinate marketing requirements and ensure alignment with overall brand and property objectives.

Additional Attributes:

- Clear verbal and written communication skills, with the ability to actively listen, understand requirements, and convey information effectively.
- Proficient in handling digital devices, software applications, and adapting to new technologies and systems.

Preferred candidate profile

Qualification

Bachelors Degree in any stream (12+3 years)

Overall Experience

5-8 years of marketing activations, events, partnerships, brand promotions, or mall marketing.

Type of industry

Retail/ Real Estate/Hospitality/Hospitals/ Premise Management

Preference

MBA - Marketing

📌 AM Marketing Activation & Tie - ups (Pune)
🏢 SG Oasis
📍 Pune