Job Summary The Account Based Marketing (ABM) Specialist is a seasoned subject matter expert, responsible for playing a pivotal role in supporting the creation and execution of targeted marketing strategies for specific key accounts. This role combines relevant strategic thinking, creativity, and data-driven approaches to support the creation of meaningful connections with high-potential accounts and drive revenue growth.

Responsibilities

- Supports the identification of high-value target accounts based on business objectives.
- Supports with conducting thorough research to understand the needs, pain points, and goals of key accounts.
- Collaborates with cross-functional teams (Sales, Marketing, and Product) to design customized ABM campaigns.
- Supports with the creation of personalised content, messaging, and experiences tailored to target accounts.
- Crafts compelling messages that resonate with the target accounts.
- Utilizes various channels (email, social media, events) to engage decision-makers within target accounts.
- Supports with defining success metrics for ABM campaigns (e.g., pipeline growth, deal acceleration).
- Continuously analyses campaign performance and provides feedback to leadership.
- Implements account-specific tracking and reporting mechanisms.
- Fosters strong relationships with key stakeholders in target accounts.
- Acts as a trusted advisor, understanding their pain points and providing relevant solutions.
- Leverages marketing automation tools, CRM systems, and data analytics to enhance ABM efforts.
- Supports the best ABM approach and tactics for global campaign and brand initiatives such as Tour de France.
- Coordinates and participates in events, trade shows, and webinars that are relevant to target accounts.




- Performs any other ABM activities as required by leadership team.

Requirements
- Excellent customer-centric focus.
- Seasoned understanding of multi-channel engagement data, behavioral data and predictive data, in order to leverage same for optimization of client engagement.
- Ability to influence others to drive for results.
- Good sense of teamwork and collaboration.
- Effective communication skills, written and verbal, to achieve specific objectives.
- Ability to gain others' support for ideas, proposals, projects and solutions.
- Ability to be flexible and independently meet deadlines.
- Action and results oriented.
- Seasoned knowledge of web 2.0, search, wikis and interactive elements and appropriate use.
- Good stakeholder relationship management skills.
- Exposure and understanding of different cultures and approaches.
- Seasoned program management skills with the capability to juggle a range of projects and consistently deliver results.
- Ability to operate within a matrix workplace.

Qualifications
- Bachelor's degree or equivalent in marketing, business, communications, or a related field.
- Certifications in ABM, digital marketing, or relevant IT domains can provide a competitive advantage.

Experience
- Seasoned demonstrated experience in a technology and/or business environment, preferably a global organization.
- Seasoned demonstrated experienced gained within a Marketing or Marketing Communications or On-line Agency role.
- Seasoned demonstrated ABM experience with a strong familiarity with robust CRM systems.
- Seasoned demonstrated track record of driving targeted, optimized digital campaigns and programs.

Workplace type: Hybrid Working Location - Bengaluru,India,New Delhi,Mumbai

📌 Account Based Marketing Industry programs Specialist (Bengaluru)
🏢 NTT DATA Business Solutions
📍 Bengaluru