Job Description
Creative Copywriter / Advertising Creative
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We're looking for an experienced freelance creative/copywriter to develop a strong brand tagline and advertising concept for an upcoming brand campaign.
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Company Description LAL is a beloved Indian brand that offers mithai, namkeen, and cookies designed for everyday enjoyment as well as festive gifting. Its products range from soft, ghee-rich Mysore Pak and classic Soan Papdi to savory snacks and indulgent cookies, all crafted using authentic recipes and high-quality ingredients.
LAL's vision of making regional flavors travel across India has grown into a brand trusted by families, travelers, and gifters across the country. All products are 100% vegetarian, ideal for gifting and travel, and are available PAN India. LAL is built around a simple idea: the joy of eating good food, any day of the week.
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What we need
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- Develop 3–5 distinct creative territories
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- Create compelling master tagline options
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- Develop a strong ad/DVC concept around the selected route
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- Translate the idea into a clear campaign thought/story
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- Bring a fresh, consumer-first perspective with strong storytelling
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Ideal profile
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- 3+ years of experience in advertising/creative
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- Strong experience in brand campaigns, taglines & DVC/TVC concepts
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- FMCG, food, lifestyle or consumer-brand experience preferred
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- Solid portfolio of campaign-led work
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- Ability to think strategically as well as creatively
📌 Advertising Creative (Bengaluru)
🏢 Lal
📍 Bengaluru