Job Description
We are hiring for Creative / Brand Design Lead
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Location: Noida, Sector 80
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Joining: Immediate Joiner Preferred
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About The Cinnamon Kitchen
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The Cinnamon Kitchen (TCK) is a D2C health-snacks and bakery brand building a contemporary, premium and differentiated presence in the better-for-you food space.
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We are looking for a Creative / Brand Design Lead to take end-to-end ownership of how TCK looks, feels and communicates across all consumer touchpoints.
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The Role
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You will lead TCK's creative direction across:
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- Brand identity and visual communication
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- Campaigns and product launches
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- Social and digital content
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- Photography and video direction
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- Paid-media creative
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- Creative team and agency output
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You will work closely with the Founder, Marketing and Content teams to turn brand objectives into strong creative concepts and high-quality execution.
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Key Responsibilities
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Creative & Brand Direction
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- Own and evolve TCK's visual identity across all touchpoints.
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- Maintain a consistent, premium and recognisable brand aesthetic.
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- Develop creative concepts, moodboards and visual directions for campaigns and launches.
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- Set and maintain a high creative quality bar across the brand.
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- Lead creative direction for product launches, seasonal campaigns and brand initiatives.
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- Lead the visual direction across Instagram and other digital platforms.
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- Oversee static, carousel, video, motion and other digital-first creative formats.
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- Develop creative concepts and visual directions for social, UGC and performance marketing.
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Art Direction & Shoots
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- Plan and direct product shoots from concept to final delivery.
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- Create shoot briefs, moodboards, styling directions and shot lists.
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- Coordinate photographers, videographers,
agencies and other external partners.
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- Decide what should be handled in-house versus externally.
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- Review final assets and ensure they meet TCK's creative standards.
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Team & Agency Leadership
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- Lead and mentor the existing creative team, including designers and UGC creators.
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- Set priorities, delegate work and provide clear, actionable feedback.
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- Manage external agencies, freelancers and creative partners.
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- Ensure all internal and external output meets TCK's creative standards.
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- Identify resource or capability gaps and recommend solutions when required.
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What We're Looking For
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- 4–7 years of experience in branding, creative design, art direction or a related field.
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- Strong portfolio demonstrating brand identity, campaigns, digital creative and art direction.
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- Experience working with consumer-facing brands; F&B;, FMCG, D2C, lifestyle or wellness is a plus.
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- Strong understanding of premium visual communication, composition and visual storytelling.
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- Strong conceptual thinking — able to develop an idea, not just execute a brief.
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- Experience managing or directing photoshoots and creative productions.
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- Experience leading designers, freelancers or agencies.
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- Strong ownership, communication skills and attention to detail.
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- Comfortable working in a fast-paced, high-ownership environment.
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Why Join TCK?
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- Own the visual identity of a growing consumer brand.
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- Work directly with the Founder and lead team.
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- Have significant creative ownership and decision-making authority.
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- Work across branding, campaigns, packaging, content, photography, video and performance.
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- Build and shape the creative function as the brand scales.
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To Apply:
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Send your resume and portfolio to
[email protected]
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Subject line: Creative lead – Your Name
📌 Creative / Brand Design Lead (Noida)
🏢 The Cinnamon Kitchen
📍 Noida