Job Description: Business Development Manager – Events
Department: Business Development / Client Servicing
Location: Gurgaon

Employment Type: Full time

About the Role

We are looking for a dynamic and results-driven Business Development Manager – Events to drive new business acquisition and revenue growth for our agency's events and experiential marketing vertical. The ideal candidate will have a strong network in the industry, a sharp eye for opportunity, and the ability to convert leads into long-term client relationships.

Key Responsibilities

- Identify, prospect, and pursue new business opportunities for BTL/experiential/event-based mandates

(corporate events, brand activations, exhibitions, product launches, conferences, if applicable, etc.)

- Build and maintain a strong sales pipeline through networking, cold outreach, referrals, and industry events
- Prepare and deliver compelling pitches, proposals, and presentations to prospective clients
- Collaborate with the creative, production, and operations teams to develop winning event concepts and

accurate costings

- Negotiate commercial terms, contracts, and close deals within approved margins
- Maintain and grow relationships with existing clients to identify upsell/cross-sell opportunities
- Track market trends, competitor activity, and emerging opportunities in the events/advertising space
- Represent the agency at industry events, trade shows, and networking functions




- Maintain accurate records of leads, pipeline status, and revenue forecasts (CRM reporting)
- Work closely with the finance team to ensure timely invoicing and payment collection from clients
- Meet or exceed monthly/quarterly/annual revenue and client acquisition targets

Requirements

- Bachelor's degree in Marketing, Business Administration, Mass Communication, or related field (MBA

preferred)

- 2–6 years of experience in business development/sales, preferably within an advertising, events, or

experiential marketing agency

- Proven track record of meeting or exceeding sales targets
- Strong existing network of corporate clients, brand managers, or marketing decision-makers is a plus
- Excellent communication, negotiation, and presentation skills
- Ability to understand client briefs and translate them into commercially viable event solutions
- Comfortable working under tight deadlines and managing multiple pitches simultaneously
- Proficiency in MS Office/Google Workspace; familiarity with CRM tools is a plus
- Willingness to travel for client meetings and site visits as required

What We Offer

- Competitive fixed salary plus performance-based incentives
- Opportunity to work with a creative, fast-paced team on high-visibility brand campaigns and events
- Exposure to leading clients across industries
- Growth path into senior BD/leadership roles

📌 BD Event Manager (Gurugram)
🏢 Cog Culture
📍 Gurugram