27 Aug
|
E Pixel Services
|
South East Delhi
27 Aug
E Pixel Services
South East Delhi
E-Pixel Services is looking for a results-driven Email Marketing Expert to plan, execute, optimize, and manage email marketing campaigns that generate qualified leads, increase customer engagement, and support business growth.
The ideal candidate should have hands-on experience with email marketing platforms, campaign automation, audience segmentation, lead nurturing, email copywriting, analytics, and conversion optimization.
Key Responsibilities
- Develop and execute end-to-end email marketing strategies aligned with business goals.
- Create and manage email campaigns for lead generation, customer engagement, promotions, and retention.
- Build and maintain targeted email lists and audience segments.
- Create automated email workflows, drip campaigns, lead-nurturing sequences, and follow-up campaigns.
- Write engaging and conversion-focused email subject lines and content.
- Design or coordinate responsive email templates for desktop and mobile users.
- Conduct A/B testing of subject lines, content, CTAs, layouts, and sending times.
- Monitor email campaign performance, including open rate, click-through rate, conversion rate, bounce rate, unsubscribe rate, and overall ROI.
- Analyze campaign data and provide actionable recommendations for improvement.
- Maintain email deliverability and follow best practices to minimize spam complaints and bounce rates.
- Manage email databases and ensure proper segmentation and data hygiene.
- Work closely with the sales, content, SEO, and digital marketing teams to align email campaigns with broader marketing initiatives.
- Develop lead-nurturing campaigns for prospects at different stages of the sales funnel.
- Research industry trends and continuously identify new email marketing opportunities.
- Prepare regular performance reports and communicate campaign results to management.
- Ensure campaigns follow applicable email marketing, privacy, and anti-spam requirements.
Required Skills
- 2–5 years of practical experience in email marketing.
- Robust understanding of email marketing strategy and lead nurturing.
- Experience with platforms such as Cold Email, Mailchimp, HubSpot, Klaviyo, ActiveCampaign, Brevo, or similar tools.
- Knowledge of email automation and workflow creation.
- Strong email copywriting and communication skills.
- Experience with audience segmentation and personalization.
- Understanding of email deliverability and spam-prevention practices.
- Ability to analyze campaign metrics and make data-driven decisions.
- Knowledge of A/B testing and conversion-rate optimization.
- Basic understanding of HTML/CSS for email templates is an advantage.
- Experience working with CRM systems and marketing automation tools is preferred.
- Strong attention to detail and ability to manage multiple campaigns simultaneously.
Preferred Qualifications
- Experience working with B2B lead-generation campaigns.
- Experience marketing technology, software, web development, or digital services.
- Familiarity with CRM and sales-funnel management.
- Knowledge of Google Analytics and other marketing analytics tools.
- Experience creating automated customer journeys.
- Understanding of international email marketing campaigns, particularly the US and other English-speaking markets.
Pay: ₹9,019.83 - ₹200,000.00 per month
Work Location: In person
📌 Email Marketing Expert (South East Delhi)
🏢 E Pixel Services
📍 South East Delhi