Role PurposeOwn 365-day, tier-wise dealer engagement for Greenply — driving activity, billing, and emotional connect so dealers feel warm, valued, and proud to be part of the Greenply family. Single point of contact for all dealer engagement.Key ResponsibilitiesCategorise dealers into tiers and design differentiated engagement intensity for each tierRun a 365-day engagement calendar — regular nudges to keep dealers active and improve billing (MBO)Build warmth and pride in the Greenply relationship through consistent, personal touchpointsPartner with brand team and agencies to create tier-appropriate communication (messages/emails) and dispatch via allotted portalsRoll out schemes regularly and track performance — receipt, action taken, and dealer throughputPlan and execute engagement around major launches, milestones, festivals,
and personal occasions (birthdays/anniversaries)Collaborate closely with Sales, Marketing, and management teams to align engagement with business goalsAct as the single point of contact for all dealer engagement queries and escalationsCandidate Requirements6–7 years of hands-on dealer engagement experience in the building materials industryStrong understanding of dealer requirements, mindset, and trade dynamicsExcellent communication skills — able to brief and collaborate with brand/agency teamsData-driven — comfortable tracking scheme performance and dealer throughputStrong team player, willing to work cross-functionally with Sales and MarketingHigh ownership mindset — comfortable being the single point of contact for dealer engagement