Designation: Digital & Social Media Executive
Experience: 2–5 Years
Budget: Up to ₹5 LPA
Industry Preference: FMCG / Consumer Brands / Advertising / Digital Marketing Agency
About the Role
We are looking for a dynamic and creative Digital & Social Media Executive to manage and execute the
organization's digital presence and social media communication.
The role will be responsible for end-to-end social media management, content planning, digital campaigns,
influencer marketing, leadership/BOD social media communication, website content, PR coordination and digital
agency management.
The ideal candidate should have a strong understanding of digital platforms, current social media trends, content
creation, brand communication and digital performance analytics, with the ability to independently coordinate and
execute multiple initiatives.
Key Responsibilities
1. Social Media Management
• Manage day-to-day social media activities across Instagram, Facebook, YouTube and LinkedIn.
• Develop and maintain monthly/weekly social media content calendars.
• Coordinate content planning, scheduling, proofreading and publishing.
• Manage social media communication for the company, BOD and leadership accounts.
• Monitor audience engagement, comments and brand sentiment.
2. Content & Creative Management
• Plan and coordinate creative content for social media, digital campaigns and brand communication.
• Develop/coordinate captions, copy, reels, short-form videos, posts and campaign content.
• Work closely with internal teams, designers, photographers, videographers and external agencies.
• Ensure all communication is aligned with brand guidelines and communication objectives.
3. Digital Campaigns & Influencer Marketing
• Assist in planning and executing digital and social media campaigns.
• Identify and coordinate with relevant influencers/creators.
• Manage influencer briefs, deliverables,



timelines and campaign execution.
• Track influencer campaign performance and prepare performance summaries.
• Support paid digital campaigns and coordinate with agencies wherever applicable.
4. Leadership & Corporate Communication
• Manage and coordinate content for BOD/leadership LinkedIn accounts.
• Support development of leadership communication and thought-leadership content.
• Ensure skilled and consistent communication across leadership platforms.
• Coordinate internal and external corporate communication requirements.
5. Digital & PR Agency Management
• Coordinate with digital, creative and PR agencies on briefs, campaigns, content and deliverables.
• Ensure timely execution and quality of agency deliverables.
• Review agency performance and coordinate necessary improvements.
• Act as the internal point of contact for digital and communication agencies.
6. Website Management
• Manage and regularly update website content, including:
o Product information
o Banners
o News & announcements
o Corporate communication
o Campaign-related content
• Coordinate with the relevant agency/internal team for website updates.
• Ensure website content remains accurate, updated and aligned with brand communication.
• Basic understanding of SEO will be an added advantage.
7. Trends & Competitor Tracking
• Stay updated with emerging social media trends, platform updates, content formats and digital
opportunities.
• Track competitor social media and digital activities.




• Identify relevant trends and opportunities that can be adapted for the brand.
8. PR & Reputation Management
• Coordinate with PR agencies for online and offline PR activities.
• Support media communication, brand announcements and PR campaigns.
• Monitor online brand mentions and sentiment.
• Escalate critical comments, negative sentiment or reputation-related issues to the concerned team.
9. Performance Analytics & Reporting
• Track and analyse social media and digital campaign performance.
• Monitor key metrics such as:
o Reach
o Engagement
o Followers
o Views
o Click-through rate
o Leads/Conversions, wherever applicable
o Campaign ROI/ROAS
• Prepare monthly performance reports and insights.
• Conduct regular performance reviews with agencies and recommend improvements.
Key Skills & Competencies
• Social Media Management & Digital Marketing
• Content Planning & Content Calendar Management
• Copywriting & Proofreading
• Instagram, Facebook, YouTube & LinkedIn
• Digital Campaign Planning & Execution
• Influencer Marketing & Creator Management
• Corporate & Leadership Communication
• Digital & PR Agency Coordination
• Online & Offline PR
• Creative/Artwork & Video Coordination
• Website Content Management
• Basic SEO Understanding
• Social Media Analytics & Reporting
• Competitor & Trend Analysis
• Strong communication and coordination skills
• Creative thinking and attention to detail
• Strong execution and ownership mindset
Added Advantage
Experience in:
• FMCG / Consumer Brands
• Influencer/Creator Marketing
• Corporate & Leadership Communication
• PR Agency Coordination
• Digital/Creative Agency Management
• Brand Campaigns
• Basic SEO & Paid Digital Marketing
• Reputation Management

📌 Digital & Social Media Executive(5) (Rajkot)
🏢 Mitr HR Private
📍 Rajkot