A Head of Marketing for a franchise business drives national brand strategy while enabling local franchisees with tailored regional campaigns They balance corporate brand governance with local unit profitability This includes managing the central marketing budget running lead generation programs for franchise sales and overseeing all digital and traditional advertising Key Responsibilities Franchise Acquisition Develop marketing strategies and collateral to attract current franchisees and drive the overall growth of the franchise network Brand Strategy Governance Maintain consistent brand messaging across all franchise locations ensuring compliance with brand guidelines while adapting to regional market needs Local Store Marketing LSM Create customizable plugandplay marketing toolkits social media print local SEO for franchisees to drive foot traffic and local sales Digital Performance Marketing Oversee SEO SEM paid media and email campaigns to boost brand awareness and generate highquality leads for the corporate site and individual franchise locations Budget ROI Management Allocate and track the central marketing budget measuring the performance of campaigns and ensuring ROI for both corporate and franchisee contributions Franchise Relations Serve as the main marketing point of contact for franchise owners offering training support and quarterly business reviews to optimize their local marketing efforts Qualifications SkillsEducation Bachelors degree in Business Marketing Communications or a related field Experience 8 years in marketing with proven leadership ideally with 35 years specifically in a multiunit franchise or retail business Leadership Strong crossfunctional leadership and stakeholder management skills to align sales operations and franchise partners Analytical Mindset High proficiency in evaluating marketing data KPI tracking and CRM tools to prove the value of marketing spend

📌 Marketing Head for Franchise Business based at Mumbai
🏢 Talent Leads HR Solutions
📍 Mumbai