Location: Varanasi, Uttar Pradesh

Work Mode: On-site, full-time

Working Days: Monday to Saturday

Company: ASK Infinity Pvt. Ltd.

Brands: Petals + Divya Gandham

Experience: 4+ years preferred

About the RoleASK Infinity is looking for a Senior Creative Designer to join our in-house creative team in Varanasi and work across our two consumer brands, Petals and Divya Gandham.

This is a hands-on design role.

We are looking for someone who can independently understand a brief, develop the creative idea, establish the visual direction and execute the final work without requiring step-by-step supervision.

The role sits across brand design, social media, campaigns, performance creatives, packaging and digital communication.

You should be equally comfortable thinking and designing.

Key Responsibilities

- Conceptualise and design social media content, statics and carousels
- Develop campaign concepts, key visuals and launch communication
- Create social-first ideas and visual storytelling formats
- Design performance marketing creatives for paid campaigns
- Create product-led, conversion-led and offer-led ad creatives
- Work on packaging design for new products, ranges and variants
- Develop website banners, landing-page visuals and digital assets
- Create moodboards, visual references and campaign directions
- Maintain and evolve the visual language of both brands
- Work across typography, layout, composition and image-making
- Handle image manipulation, retouching and compositing
- Develop headlines, hooks and basic creative copy where required
- Use AI tools for image generation, visual development and creative experimentation
- Create or supervise brand assets required for product launches and campaigns




- Review externally produced creative work for brand consistency
- Provide visual direction for photography, reels and external production when required
- Support basic product photography and content capture where relevant
- Maintain organised source files and separate brand-wise creative libraries

What We’re Looking For
- Strong graphic design and visual communication fundamentals
- Excellent typography, layout and composition skills
- Robust understanding of brand identity and visual systems
- Experience designing for social media and digital-first brands
- Ability to develop original creative ideas rather than depend heavily on references
- Strong understanding of contemporary visual culture
- Experience creating performance marketing creatives
- Familiarity with packaging and print design
- Ability to work independently across multiple projects
- Strong ownership and adherence to timelines
- Ability to interpret feedback quickly and efficiently
- High attention to detail and strong visual judgement

AI & Creative TechnologyAI is already part of modern creative workflows, and we expect candidates to be comfortable using it professionally. You should have practical experience with some combination of:
- AI image generation
- Visual ideation
- Image enhancement
- Compositing
- Moodboarding
- Concept exploration
- Creative asset generation

You do not need to know every AI platform,



but you should already understand how to use AI intelligently as part of a professional design workflow. ToolsStrong proficiency in relevant tools such as:
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Figma
- Canva, where appropriate
- AI-based creative and image-generation tools

Premiere Pro or After Effects knowledge is an advantage. About the BrandsPetals is a contemporary fragrance and lifestyle brand with a modern, youthful visual language.

Divya Gandham is a devotional and ritual-led Indian brand rooted in culture, tradition and worship.

The brands intentionally have very different identities. You should be able to understand and design for both without making them look or feel interchangeable.

This Role May Not Be a Fit If

- Your portfolio primarily consists of templates
- You require detailed execution instructions for routine design work
- You prefer strategy but do not want to execute design yourself
- You struggle to manage deadlines independently
- Your portfolio does not clearly show your individual contribution
- You are uncomfortable working across both brand-building and commercially oriented creative work

Work ArrangementThis is a full-time, on-site position based in Varanasi. This role is not remote or hybrid.

Candidates currently outside Varanasi should apply only if they are willing to relocate and work from the Varanasi office.

To ApplyPlease submit

- Portfolio
- Current location
- Current / last compensation
- Expected compensation
- Notice period / earliest joining date
- Short introduction about your current work

Selection will be strongly portfolio-led. Petals: breatheinpetals.com

Divya Gandham: divyagandham.in

📌 Senior Creative Designer – Brand, Social & Campaigns (Varanasi)
🏢 ASK Infinity
📍 Varanasi