Job Role

Sales & Business Development Manager – Elevators

- Develop and implement annual sales and business development strategies for elevators, modernization, AMC, maintenance, spare parts, and service contracts.

- Set and achieve sales targets for new elevator installations, modernization, AMC, and maintenance services.

- Identify new markets, customers, dealers, builders, consultants, contractors, and project opportunities.

- Generate new business through direct sales, channel partners, dealers, and strategic relationships.

- Monitor the complete sales pipeline, order bookings, revenue, profitability, and order conversion.

- Develop strong relationships with builders, developers, architects, consultants, contractors, and government organizations.

- Track residential, commercial, industrial, hospital, hotel, and infrastructure projects.

- Ensure timely preparation and submission of technical and commercial quotations.

- Participate in customer negotiations and finalize major elevator orders.

- Understand project specifications and recommend suitable elevator solutions based on customer requirements.

- Lead and motivate the sales and marketing team to achieve individual and regional targets.

- Set individual sales targets and regularly review team performance through meetings and MIS reports.

- Train team members on elevator products, pricing, negotiation, and customer handling.

- Recruit, develop, and mentor sales personnel whenever required.

- Develop marketing plans to increase company visibility, customer reach, and market share.

- Manage exhibitions,



product launches, dealer meets, customer events, and promotional activities.

- Develop presentations, brochures, marketing materials, digital campaigns, and corporate communications.

- Study competitor products, pricing, technology, service quality, and market positioning.

- Prepare and approve commercial strategies for key projects.

- Review quotations, discounts, margins, payment terms, and overall project profitability.

- Negotiate effectively with customers, consultants, contractors, dealers, and suppliers.

- Ensure orders are secured at commercially viable margins.

- Maintain strong relationships with key customers and major accounts.

- Handle escalated customer complaints and commercial issues.

- Develop long-term customer relationships to generate repeat business and referrals.

- Conduct customer satisfaction reviews and address service-related concerns.

- Appoint and manage dealers, distributors, and channel partners wherever applicable.

- Set dealer targets and monitor channel partner performance.

- Develop incentive schemes and channel sales strategies.

- Ensure proper coordination between dealers and the company's installation and service teams.





- Track competitors such as KONE, Otis, Schindler, TK Elevator, Johnson, Mitsubishi, and local/regional elevator companies.

- Analyze competitor pricing, product features, technology, service quality, and market share.

- Identify opportunities for new products, services, and emerging market segments.

- Coordinate with engineering, estimation, production, procurement, installation, commissioning, and service departments.

- Ensure sales commitments are technically and operationally achievable.

- Support project teams in resolving customer-related issues.

- Ensure smooth handover of projects from sales to project execution teams.

- Take responsibility for overall sales revenue and gross margins.

- Prepare monthly, quarterly, and annual sales forecasts.

- Monitor pending quotations, order conversion, and sales pipeline.

- Control sales-related expenses and improve overall sales efficiency.

- Increase business contribution from modernization, AMC, spare parts, and service contracts.

Key Performance Areas

- Sales revenue and order booking.

- Gross margin and profitability.

- New customer and project acquisition.

- Builder, consultant, dealer, and channel partner development.

- Sales team performance and target achievement.

- Elevator modernization and AMC business growth.

- Customer retention and repeat business.

- Market share and competitive positioning.

- Sales pipeline and quotation conversion.

- Coordination between sales and project execution teams.

📌 General Manager Sales & Marketing (Hyderabad)
🏢 JobTrade
📍 Hyderabad