Role Overview

ONDC is looking for a business leader to drive network growth and participant success in the Cross-Border & Export category. This role owns strategy and execution for building, onboarding and scaling the exporter, seller, and logistics partner ecosystem that will power international trade on the network - while championing a frictionless experience for merchants and customers engaging across borders.

Key Responsibilities

- Own the business strategy and growth roadmap for the Cross-Border & Export category on the ONDC network
- Build and manage relationships with exporters, brands, manufacturers, logistics/3PL partners, and ecosystem stakeholders to expand category depth and transaction volume
- Define GTM strategy for cross-border trade, working cross-functionally with product, technology, and policy teams to remove adoption barriers across markets
- Ensure compliance across the value chain
- Drive participant onboarding, activation, and scaled adoption of exporters and logistics partners across the category
- Be a champion of merchant and customer experience on the network, partnering with logistics and fulfilment participants to create a frictionless cross-border journey




- Track category performance (participant growth, transaction volumes, GMV) and report on category health to leadership
- Represent ONDC in trade, logistics, and industry forums, and in government/ ecosystem engagements as relevant
- Lead and mentor a team managing category-specific execution

Relevant Experience

- 10+ years of experience in cross-border e-commerce, export/import, or global marketplace category management. Export experience is a must for this role
- Track record of owning P&L; and business growth charters

Core Skills

- Strong business acumen with a demonstrated "business head" orientation — comfortable owning outcomes across category, network, and partner ecosystem at once
- Stakeholder management across internal teams, exporters/logistics partners, and external ecosystem players
- Strategic thinking paired with hands-on execution capability in cross-border supply chain and trade compliance
- Robust communication and cross-functional collaboration skills
- Data-driven decision-making and category performance tracking

📌 Category Manager – Cross Border/Exports (New Delhi)
🏢 Open Network For Digital Commerce (ONDC)
📍 New Delhi