1. Own the digital campaign strategy and execution for CA Rajesh Verma Sir Semianrs— pre-launch buzz, registration launch, sustained weekly promotion, final countdown, event-day content capture, and post-event follow-through.
2. Manage and grow our presence on Instagram, Facebook, YouTube, LinkedIn, and WhatsApp (Business/Status) — daily posting, community engagement, and channel growth, alongside the always-on seminar content calendar.
3. Plan, run, and optimize paid campaigns (Meta Ads, Google Ads) within approved budgets, tracking cost-per-lead and cost-per-registration.
4. Coordinate with the in-house content/video team to keep a steady pipeline of scripted videos, milestone posts (registration counters), and reveal content synced to campaign phases.
5. Own weekly reporting — reach, engagement, leads generated, and funnel conversion from social/ads through to registrations closed by the outreach team.
6. Manage and troubleshoot the registration landing page and payment flow on ngoguru.org, working with our web vendor as needed.
7. Support WhatsApp/email broadcast pushes to our past-participant database alongside the outreach team.
8. Manage any external freelancers or agencies (design, ads) within budget.

📌 Digital Marketing Manager (New Delhi)
🏢 NGOGURU PRIVATE
📍 New Delhi