Job Description — Digital Marketing ExecutivePosition: Digital Marketing Executive – SEO & Performance Marketing

Experience: 1–3 Years

Location: Delhi

Employment Type: Full-Time

About the RoleWe are looking for a Digital Marketing Executive who can manage and execute our online marketing activities across Meta, Google, SEO, social media, website and digital campaigns.

The candidate should have a strong understanding of SEO fundamentals and be capable of implementing SEO strategies—not just posting content.

Key Responsibilities1. Digital Marketing

- Plan and execute digital marketing campaigns across Meta, Google and other relevant platforms.
- Manage and optimize Facebook & Instagram campaigns for leads, enquiries, engagement and brand awareness.
- Monitor campaign performance, CPL, CTR, conversions and ROI.
- Coordinate with the creative/content team for ads, reels, creatives and promotional campaigns.
- Identify new digital marketing opportunities and trends.

2. SEO – Mandatory Skill

- Perform keyword research and identify high-value commercial and informational keywords.
- Implement On-Page SEO, including:
- Title tags
- Meta descriptions
- Headings
- URL optimization
- Internal linking
- Image ALT text
- Keyword placement
- Understand and implement Technical SEO basics.
- Work on Off-Page SEO and link-building activities.
- Monitor website rankings, organic traffic and keyword positions.
- Identify SEO issues and coordinate their resolution.
- Perform competitor and SERP analysis.
- Help improve organic visibility and qualified website traffic.

3. Website & Content

- Manage and regularly update website content.
- Create SEO-friendly content briefs for blogs, category pages and product/service pages.
- Ensure website content follows SEO best practices.
- Coordinate with designers, developers and content writers wherever required.

4. Social Media

- Manage day-to-day social media activities.




- Plan content calendars for Instagram, Facebook, YouTube and other relevant platforms.
- Monitor engagement, reach, followers and content performance.
- Research trends, hashtags, competitors and relevant content opportunities.

5. Analytics & Reporting

- Track and analyze marketing performance using tools such as Google Analytics, Google Search Console and Meta Ads Manager.
- Prepare weekly/monthly performance reports.
- Analyze campaign and SEO data and recommend improvements.
- Maintain proper records of leads, campaigns and marketing activities.

Required SkillsMust Have:

- Practical knowledge of SEO
- Keyword research & competitor analysis
- On-page SEO
- Basic technical SEO
- Meta Ads / Facebook Ads
- Google Ads fundamentals
- Google Analytics
- Google Search Console
- Social media management
- Canva or basic creative tools
- Basic understanding of website/CMS management
- Good Excel/Google Sheets skills
- Strong analytical and problem-solving ability

Good to Have:

- WordPress
- GA4
- Google Tag Manager
- Looker Studio
- SEO tools such as Semrush, Ahrefs, Ubersuggest or similar
- Basic knowledge of HTML/CSS
- Experience with lead-generation campaigns
- Basic understanding of conversion tracking and pixels
- Candidate Profile1–3 years of hands-on digital marketing experience.
- SEO knowledge is mandatory. AEO/GEO Content.
- Should understand the difference between SEO and paid advertising and know how both can work together.
- Should be comfortable working with numbers, reports and performance metrics.
- Strong communication and coordination skills.
- Self-driven, proactive and willing to experiment with recent marketing strategies.
- Ability to manage multiple campaigns and priorities simultaneously.
- Key Performance Areas (KPIs)Organic traffic and keyword growth
- Search-engine rankings
- Qualified leads generated
- Cost per lead (CPL)
- Campaign ROI/ROAS
- Website engagement and conversions
- Social media growth and engagement
- Overall digital brand visibility

📌 Digital Marketing Executive (Delhi)
🏢 V S Fashion
📍 Delhi