BDA – BTL | InstaHelp

About Urban Company:

Urban Company is a technology-driven home services platform that connects customers with trained and verified service professionals. Customers can conveniently book trusted home services through the Urban Company platform.

About InstaHelp:

InstaHelp is Urban Company’s home-help service category, connecting customers with service professionals who provide assistance with everyday household tasks.

As part of the InstaHelp team, you will play a key role in building and expanding the service professional network by identifying, recruiting, onboarding, and activating suitable women professionals in different locations.

Role: BDA – BTL Business Development Associate – BTL | Field Recruiter

We are looking for energetic and target-driven individuals who are comfortable working on the ground, meeting people, building relationships, and recruiting service professionals for the InstaHelp category.

- What You'll Do? Drive service professional (PX) acquisition for the InstaHelp category.
- ?‍? Identify and recruit suitable maids / home-help professionals through field sourcing.
- ? Conduct daily field visits, BTL activities, local outreach, and community-level sourcing.
- ? Approach potential professionals, explain the opportunity, and generate interest.
- ? Screen candidates based on eligibility and category requirements.
- ? Support candidates through the registration and onboarding process.
- ? Ensure recruited professionals complete onboarding and become active on the platform.
- ?️ Take ownership of assigned locations and build a strong professional network.
- ? Achieve daily, weekly, and monthly acquisition and activation targets.




- ? Explore new sourcing channels such as residential communities, local networks, referrals, and other on-ground sources.
- ? Build long-term relationships with service professionals and support them during the onboarding journey.
- ? Track field activities, leads, recruitment, onboarding, and activation performance.
- What We're Looking ForEnergetic, self-motivated, and target-oriented individuals.
- Strong communication and convincing skills.
- Comfortable with extensive field work and local travel.
- Good networking and relationship-building abilities.
- Ability to approach and interact with people confidently.
- Strong ownership and willingness to work independently.
- Ability to handle targets and work in a fast-paced environment.
- Prior experience in field sales, recruitment, BTL, business development, or community outreach is an added advantage.

Why Join Us?? ₹30,000 – ₹50,000/month earning potential

? Unlimited earning potential through performance-based incentives

? Field-based role with extensive on-ground exposure

? Opportunity to grow into larger business development and recruitment responsibilities

? Work with a fast-growing home services business

? Build robust skills in sales, recruitment, networking, and people management

Your ImpactAs a BDA – BTL, you will be directly responsible for growing the InstaHelp professional network.

Your work will help bring more skilled and reliable home-help professionals onto the platform while creating new earning opportunities for them.

If you enjoy meeting people, working on the ground, achieving targets, and building something from scratch — this role is for you!

📌 BDA - BTL (Chennai)
🏢 Urban
📍 Chennai