- To manage the company’s pay per click campaigns under the direction of the Marketing Manager.
- Undertake required analysis and robust keyword searches in order to optimize campaign success.
- Creating targeted campaigns including writing required copy and testing landing pages.
- Working with relevant internal and external stakeholders to create copy and other creative content.
- Provide regular reports on performance metrics and market related insights.
- Analyse, monitor and report on ROI for all PPC campaigns to the Marketing Manager.
- Analyse, monitor and report on competitors PPC campaigns including key words being targeted.
- Manage and monitor spend to ensure it is in line with the assigned budget.
- Search Engine Marketing (SEM) and Paid Search (PPC). Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools. Proficiency in MS Excel, PowerPoint, and Word.
- Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing).
📌 Google & Meta Ads Expert (India)
🏢 webhopers infotech pvt.ltd.
📍 India
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