ROLE DESCRIPTION

Function: Sales

Sub Function: Telecalling / Inside Sales

Role: Telecaller

Location: Site / Office

Designation: Telecaller Real Estate

Reporting to:Sales Manager / Head – Sales

Purpose of the Role

The purpose of the role is to generate and qualify potential customer leads through outbound and inbound calls, understand customer requirements, provide relevant information about the company's real estate projects, and schedule site visits to support the sales team in converting leads into prospective customers.

Key Responsibilities –

Role towards Customers

1. Calling prospective customers from the leads/database provided by the company.

2. Understanding customer requirements such as budget, preferred location, property type, unit size and purchase timeline.

3. Providing customers with basic information about ongoing and upcoming projects, including location, amenities, configurations and key USPs.

4. Answering customer queries professionally and providing accurate information.

5. Generating interest in the project and encouraging prospective customers to visit the project/site.

6. Scheduling and coordinating site visits with interested customers.

7. Following up with customers after the initial call and site visit.

8. Maintaining a professional and positive relationship with prospective customers.

9. Handling customer objections and directing complex queries to the Sales Executive / Sales Manager.

10. Maintaining proper records of customer interactions, requirements, follow-ups and outcomes.

Lead Generation & Follow-up

1. Making a defined number of outbound calls every day to prospective customers.
2. Calling and following up on leads generated through digital marketing, website enquiries, campaigns, referrals and other sources.
3. Categorizing leads based on interest level, budget, requirement and purchase timeline.
4. Identifying hot, warm and cold leads and prioritizing follow-ups accordingly.
5. Ensuring timely follow-up with interested prospects.
6. Reconnecting with old and inactive leads to identify renewed interest.
7. Maintaining regular follow-up until the lead is converted, rejected or marked as inactive.
8. Ensuring all customer interactions are updated accurately in the CRM / lead management system.

Site Visit Generation

1. Converting qualified leads into confirmed site visits.
2. Explaining the benefits of visiting the project and understanding the customer's expectations before the visit.
3. Coordinating with Site Sales Executives regarding scheduled site visits.
4.



Confirming customer availability before the scheduled visit.
5. Sharing relevant project details and location information with customers.
6. Following up with customers after the site visit and recording their feedback.
7. Supporting the Sales Executive in further follow-up where required.

Role Towards Sales Team

1. Providing qualified leads to the Sales Executives for further conversion.
2. Sharing customer requirements and preferences with the concerned Sales Executive before the site visit.
3. Coordinating with Sales Executives regarding lead status and follow-ups.
4. Updating the Sales Manager on lead quality, customer responses and challenges.
5. Supporting the sales team in maintaining a healthy lead pipeline.
6. Taking feedback from Sales Executives regarding lead quality and conversion.
7. Ensuring proper coordination between telecalling and site sales teams.

Role Towards Marketing Team

1. Providing feedback to the Marketing team on customer responses to campaigns.
2. Sharing common customer queries, objections and requirements.
3. Identifying which offers, project features or USPs are generating better customer interest.
4. Providing feedback on lead quality received from different marketing channels.
5. Supporting marketing campaigns by promptly contacting newly generated leads.
6. Highlighting recurring customer objections or market feedback to the Marketing team.

Customer Relationship Management

1. Maintaining skilled communication with all prospective customers.
2. Understanding customer expectations and providing relevant information.
3. Ensuring timely follow-up without causing inconvenience to the customer.
4. Maintaining accurate customer details and communication history.
5. Recording customer feedback and reasons for non-interest / rejection.
6. Re-engaging old leads based on project launches, offers and relevant updates.

Reporting & MIS

1. Maintaining daily call records and lead status.
2. Preparing daily / weekly reports on calls made, leads contacted, interested leads and site visits scheduled.
3. Tracking lead-to-site-visit conversion.
4. Maintaining accurate data in CRM / Excel / lead management systems.
5. Sharing daily updates with the Sales Manager.
6.



Reporting important customer feedback, objections and competitor information to the management.

Key Deliverables / Performance Measures

1. Number of calls made per day / week.
2. Number of leads contacted.
3. Number of qualified leads generated.
4. Number of site visits scheduled.
5. Lead-to-site-visit conversion ratio.
6. Site visit attendance ratio.
7. Follow-up completion percentage.
8. Lead-to-booking conversion contribution.
9. Accuracy and completeness of CRM / lead records.
10. Customer feedback and quality of interaction.
11. Timely reporting and data updates.

Key Challenges

1. Converting cold and unresponsive leads into interested prospects.
2. Handling customer objections related to price, location, project specifications and competition.
3. Maintaining consistent follow-ups without losing customer interest.
4. Managing a high volume of leads and prioritizing them effectively.
5. Ensuring accurate communication about project details and offers.
6. Achieving daily call and site-visit targets.

Ideal Candidate For The Role

Knowledge

1. Basic knowledge of real estate sales and property buying processes.
2. Basic understanding of residential projects, configurations and amenities.
3. Knowledge of customer handling and lead qualification.
4. Basic understanding of sales funnel and lead conversion.
5. Knowledge of MS Excel / Google Sheets and CRM systems.
6. Basic knowledge of local real estate market and property terminology.

Skill

1. Excellent verbal communication skills.
2. Good convincing and persuasion skills.
3. Ability to understand customer requirements.
4. Strong follow-up and relationship-building skills.
5. Ability to handle customer objections professionally.
6. Good listening and interpersonal skills.
7. Ability to work towards daily and monthly targets.
8. Ability to prioritize and manage multiple leads.
9. Basic computer and CRM skills.
10. Good coordination skills with Sales and Marketing teams.

Preferred Candidate Profile

- Qualification: Any Graduate / 12th Pass with relevant experience.
- Experience: 1–3 years in Telecalling / Inside Sales / Real Estate Sales / Customer Calling preferred.
- Candidates with experience in Real Estate, Banking, Insurance, Automobile or other target-oriented sales environments can also be considered.
- Language: Good communication in English and local language is preferred.
- Should be comfortable working with daily calling and site-visit targets.
- Should have a customer-oriented and positive approach.

📌 Telecalling Executive (Hyderabad)
🏢 Manbhum Construction
📍 Hyderabad