- Plan and execute BTL activities including roadshows, exhibitions, events, canopies, pamphlets, and brand activations.
- Drive creative marketing initiatives to improve brand awareness and recall.
- Identify and manage vendors/agencies for regional marketing activities.
- Execute city-level campaigns in coordination with City Managers/ZSMs.
- Develop new partnerships and business opportunities.
- Generate leads and contribute to business growth.
- Manage campaign execution, reporting, and on-ground teams.
Requirements:
- 3-5 years of experience in BTL Marketing, Activations, Events or Field Marketing.
- Strong knowledge of campaign planning and on-ground execution.
- Excellent communication and presentation skills.
- Strong vendor and team management skills.
- Creative, energetic, adaptable, and comfortable working in a fast-paced environment.
- Good understanding of sales & marketing.