- Own end-to-end execution of communications campaigns across brands - Manage agency partners and ensure high-quality delivery - Collaborate closely with Marketing, Product, and Regional teams to align on priorities and timelines 7. Measurement & Impact - Track performance across media, social, and cultural impact metrics - Measure success through narrative adoption, engagement, sentiment, and share of conversation - Connect communications efforts to broader brand and business outcomes 8-12 years of experience in communications, PR, or brand storytelling Strong experience beyond traditional PR, including social-first campaigns and creator ecosystems Deep understanding of the India market; familiarity with Middle East markets is a robust plus Proven ability to execute campaigns end-to-end in fast-paced environments Strong instincts for internet culture, youth trends, and digital platforms Experience managing sensitive topics, reputation issues, or crisis communications Ability to work independently while collaborating across global and regional teams